Social Content Strategist (Global)

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?Binance is looking for a seasoned Social Content Strategist to join our Central Marketing team. You will be contributing towards multiple official social media channels, shaping content strategy and quality for each.

Responsibilities:

• Work with the social media lead and content creators to develop and expand Binance’s social media content strategy through new avenues and formats
• Own the strategy and production of multiple new content series
• Integrate business lines into Binance’s global content strategy
• Create and drive a localized content strategy for priority markets 
• Support integrated global marketing campaigns with social content strategy and user focused insights
• Develop Binance’s global channel strategy to increase differentiation between channels based on insights and data
• Work with team leads and content editors to ensure a consistent brand look and feel across platforms. Organize and create trainings and guidelines where appropriate
• Collaborate with other content creating teams to align on priorities and create effective cross-promotion processes
• Ensure strategy is actioned by the central social media content creators
• Have fun

Requirements:

• 7+ years of experience in content or social media related roles for brands, with clear demonstration of successful content strategy work 
• Experience working with agencies and production houses
• Proficient in brand marketing and communications 
• Native or Fluent English language is a MUST
• Keen sense and understanding of the crypto market
• Expert with the main global social channels - Twitter, Facebook, YouTube, Instagram and TikTok
• Strong sense of responsibility and resistance to stress. Self-motivated and results-oriented
• Remote and startup experience is a plus

Working at Binance• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attireBy submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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