Web3 Marketing Jobs in Kuala Lumpur, Malaysia

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About the Role

We are looking for an experienced Affiliate Relationship Manager (ARM) to manage and grow long-term relationships with key affiliates and channel partners across global markets.

This role is not focused on cold acquisition or aggressive business development. Instead, the ARM acts as a strategic partner manager responsible for affiliate retention, revenue growth, relationship stability, and risk awareness.

The ideal candidate understands the crypto/FX affiliate ecosystem deeply, is highly relationship-oriented, commercially sensitive, and capable of balancing growth with compliance and platform interests.

Responsibilities

• Manage and maintain relationships with existing affiliates, KOLs, trading communities, and strategic partners

• Drive affiliate performance growth across user acquisition, trading volume, retention, and revenue contribution

• Monitor affiliate performance metrics and identify abnormal behaviors, risks, or growth opportunities

• Handle affiliate concerns professionally, including commission disputes, competitor poaching, and operational escalations

• Collaborate with internal teams including Marketing, Product, Operations, Risk, Compliance, and Legal

• Design and execute joint campaigns, incentive programs, and partnership initiatives with affiliates

• Analyze affiliate ROI, trading behaviors, and lifecycle performance to improve overall ecosystem efficiency

• Identify and prevent potential risks such as wash trading, arbitrage abuse, multi-accounting, or non-compliant traffic sources

• Maintain strong market awareness of competitor affiliate programs, commission structures, and industry trends

• Support affiliate onboarding, due diligence, and long-term relationship development

Requirements

Industry Experience

• Experience in Crypto, FX, CFD, Trading Platforms, or related financial industries

• Familiar with exchange affiliate ecosystems, commission structures, and rebate mechanisms

• Experience in Affiliate Marketing, Key Account Management (KAM), or B2B partnership management

• Strong understanding of affiliate lifecycle management and partner incentive systems

Core Competencies

• Strong relationship management and stakeholder communication skills

• Ability to handle sensitive partner situations with maturity and professionalism

• Good analytical skills with the ability to interpret trading volume, retention, ROI, and behavioral trends

• Commercial negotiation capability for exclusive partnerships, tiered commissions, and co-marketing campaigns

• Strong risk awareness regarding affiliate abuse, compliance concerns, and suspicious trading activities

• Cross-cultural communication skills; experience managing LATAM, MENA, SEA, or global markets is preferred

Personality & Mindset

• Patient, stable, and long-term relationship oriented

• Strong service mindset and partnership mentality

• High emotional intelligence and strong interpersonal sensitivity

• Able to detect early signals of affiliate churn, competitor engagement, or business decline

• Self-driven, detail-oriented, and capable of working in a fast-paced environment

Nice to Have

• Trading or quantitative trading background

• Experience in compliance, risk control, or partner due diligence

• Experience managing online communities or affiliate ecosystems

• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.