Web3 Marketing Jobs in San Francisco, United States

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

The Private Client Relationship Management team supports Kraken's highest-value private clients, high-net-worth individuals who expect a premium, secure and highly tailored experience. This team ensures Kraken remains the exchange of choice for VIPs by delivering white-glove relationship management, personalised trading enablement and high-impact benefits.

We are looking for a VIP Relationship Manager to join our team remotely in the US. The number one goal of this role is to drive business growth by managing and expanding an existing network of high-net-worth clients. You'll nurture relationships with some of the largest whales in the space, helping them unlock the full value of Kraken's product suite while identifying new opportunities to deepen engagement.

You'll also play a key role in scaling and executing the best VIP programme in the industry, ensuring our clients enjoy a best-in-class experience that goes above and beyond expectations. Ultimately, you will have ownership and influence in shaping what a white-glove experience means for Kraken's HNWI clients.

We're looking for someone who isn't afraid to be bold, can build and scale initiatives from the ground up, and is humble enough to fail fast and move on to the next challenge. If you thrive in ambiguity and can operate in a fast-paced, scrappy environment, this role is for you.

The opportunity

• Deliver consistent, high-quality service to HNWI clients worldwide, building and nurturing trusted relationships through exceptional account management.

• Drive KPIs across revenue, trading volume and assets on platform through rigorous, data-driven analysis and proactive strategy execution.

• Bring Kraken's private client and VIP offerings to market to ensure benefits remain impactful and competitive.

• Serve as the trusted point of contact for Kraken's top private clients, building deep relationships and trust.

• Execute programmes and initiatives that increase client activity, trading and assets on platform.

• Leverage blockchain analytics, trading data and client insights to inform revenue-generating efforts and strategic decision-making.

Partner with product, marketing and client service teams to champion new efforts that drive private client growth and loyalty.

What You Bring

• 5+ years of experience in relationship management, account management or private client sales, including at least 2 years in the crypto space, with a track record of working with high-net-worth individuals.

• Deep understanding of trading product solutions, including spot, margin and futures trading, as well as OTC trading and lending.

• Ability to be scrappy, bold and unafraid to explore alternative and creative solutions to achieve results.

• Highly data-driven, with expertise in analysing KPIs such as client portfolio revenue, trading volume and assets on platform.

• Strong personal network within the crypto industry, particularly across HNWIs.

• As a true degen, you bring deep knowledge of cryptocurrency ecosystems, their players, frameworks and market dynamics beyond just blue-chip tokens.

• Fully aligned with the cypherpunk values outlined in Kraken's Tentaclements.

• Passionate about the cryptocurrency world, with a proactive attitude toward learning new industry trends.

• Skilled at building meaningful partnerships with internal and external stakeholders at all levels and across diverse backgrounds.

• Ability to travel up to 15% of the time to visit clients and attend events.

• Fluency in English is required.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

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