Web3 Marketing Jobs in San Francisco, United States

About Crossmint

Global financial rails are undergoing a once-in-a-generation transformation. Instant settlement. Programmable. Agent-first. Crossmint is the infrastructure helping companies build for that future.

We are the leading all-in-one stablecoin and wallet infrastructure platform, enabling fintechs, enterprises, and agentic platforms to integrate stablecoin rails with speed, compliance, and scale. Crossmint provides everything enterprises need to ship smart financial rails, including smart wallets, cross-chain stablecoin orchestration, on/offramps, token checkout, and more, all through a single developer-friendly API.

Trusted by more than 40,000 clients including global leaders like MoneyGram, Western Union, and Paga to nation states like the Marshall Islands, Crossmint powers stablecoin flows that move billions from cross-border remittances, global payroll, to the world's first digital UBI program.

MiCA-authorized, PSD2-licensed, and SOC2 Type II certified, Crossmint serves 150+ countries globally across 50+ blockchains. Backed by Ribbit Capital, Franklin Templeton, NYCA, First Round, and Lightspeed Faction.

We're building the infrastructure for the era of programmable finance. Join us!

Location

New York City, Miami, or San Francisco preferred. Open to remote applicants within the United States.

Type of employment

Full-time

Seniority

5–7+ years of B2B product marketing experience, ideally in crypto, payments, or fintech.

Compensation

Base salary range: $170,000 - $200,000

Note: This range reflects base salary only. Final level and compensation are determined during the interview process based on experience and fit.

• Stock options are part of every full-time offer, granted on top of the base salary range above. We want everyone here to be a genuine stakeholder in what we're building.

• We conduct two performance reviews annually. The first addresses performance ratings, bonuses, and promotions. The second encompasses these elements along with salary adjustments reflecting inflation and market conditions.

About The Role

We're looking for a sharp product marketer to own positioning, messaging, and go-to-market for Crossmint's product portfolio.

This is a high-impact role focused on translating a complex stablecoin and agentic platform into clear, compelling value for fintech buyers. You'll lead product launches across smart wallets, stablecoin orchestration, agentic payments, and more. You'll build the sales enablement engine that helps reps win, run competitive intelligence, and develop the buyer insights that inform everything from campaign strategy to product roadmap.

If you're energized by category creation, love distilling technical products into stories that resonate with sophisticated B2B buyers, and want to shape how the world's largest fintechs think about stablecoin infrastructure and agentic payments, this is your role.

Responsibilities

Product & GTM Alignment

• Serve as the connective tissue between product and GTM. Sit close to PMs and engineers to deeply understand what we're building, and translate that into clear value for sales, marketing, and customers. Bring the voice of the market back into product to shape roadmap priorities.

Positioning & Messaging

• Own positioning and messaging across Crossmint's product portfolio including smart wallets, onramps and offramps, stablecoin orchestration, checkout, and agentic payments. Develop the narratives that resonate with our fintech and agentic ICPs.

Product Launches

• Lead go-to-market for product launches end-to-end. Partner with product on launch readiness, define launch tiers, build cross-functional plans, write launch content, coordinate press, and measure impact.

Sales Enablement

• Build the sales enablement engine. Create pitch decks, one-pagers, battlecards, demo scripts, and objection-handling guides that help sales close enterprise deals.

Competitive Intelligence

• Own competitive intelligence and win/loss. Track competitors across stablecoin infrastructure, wallet, and payments categories, equip sales with current positioning, and close the loop with product on gaps and what to build next.

Buyer Research & ICP

• Develop buyer personas and ICP research through customer and prospect interviews. Turn insights into messaging frameworks the entire company uses, and inform pricing and packaging decisions in partnership with product and finance.

Cross-functional Collaboration

• Partner with sales and customer success on case studies, and with demand generation, content, and design to ensure consistent narrative across campaigns, web, paid, events, and PR.

Market Authority

• Be the internal authority on the market. Brief leadership, sales, and product on competitive shifts, customer trends, and category dynamics.

About You

You've built and scaled product marketing programs in B2B environments with complex sales cycles and technical buyers. You balance strategic thinking with hands-on execution, are a great storyteller that can translate complex topics into compelling messaging, and use customer insight to drive decisions.

Experience

• 5–7+ years of B2B product marketing experience, ideally in crypto, payments, or fintech with proven impact on pipeline, win rate, and category awareness.

• Experience marketing payments infrastructure, stablecoins, or financial APIs to enterprise buyers.

Launch & Enablement Skills

• Strong launch track record. You've led multi-product launches and know how to coordinate product, sales, marketing, and PR to ship with impact.

• Excellent writer. You can take a technical product spec and produce a pitch deck, battlecard, and customer-facing one-pager that all feel like they were written by one person.

Customer & Competitive Instincts

• Customer-obsessed. You run interviews, synthesize insights, and turn them into messaging frameworks that move the business.

• Competitive intelligence instincts. You know how to build a competitive program from scratch and keep sales current.

Technical & Cross-functional Fluency

• Comfortable with technical and developer-facing buyers. You can hold your own in a conversation with a CTO or a head of payments.

• Strong cross-functional collaborator with proven ability to partner with product, sales, design, and content.

Mindset

• Startup mindset: self-motivated, comfortable with ambiguity, fast learner who picks up new industries and buyer personas quickly.

Why Join Crossmint?

Crossmint is building infrastructure for the programmable economy, where cross-border payments settle instantly instead of taking days, fees are minimal instead of 8%, and everyone in the world can be financially included. We make it easy for any fintech company to get there by removing blockchain complexity.

As Senior Product Marketing Manager, you'll own how the market understands Crossmint. Our products are gaining traction across fintech, remittances, neobanks, and payroll, and we need someone to sharpen the story, equip the sales team, and shape category narrative.

You'll work directly with the Head of Marketing, product leaders, sales, and the executive team to drive launches, position the company against the competition, and build the marketing function that turns enterprise momentum into category leadership. If you want to combine sharp storytelling with technical depth and leave your mark on a company building the future of financial infrastructure, this is it.

Benefits

• Extensive access to leading AI tools and subscriptions, with AI actively encouraged and integrated into daily workflows.

• Unlimited, flexible PTO.

• Parental Leave program.

• Flexible work schedule.

• Company laptop and allowance for any necessary home equipment.

• Daily stipend for commuting to the office and/or meals.

• Three company-paid off-sites per year.

• Health, dental, vision, life, short-term disability (STD), and long-term disability (LTD) insurances.

• 401(k) Plan.

Our Principles

• Results and delivery: Ship high quality work fast.

• Build for the long term: Build scalable, secure, and reliable solutions. Use AI.

• Extreme Ownership: Be an effective Directly Responsible Individual (DRI). Be proactive.

• Be a team player: Be an effective and kind colleague providing credible challenge. Be present and reliable.

Talent research indicates that women are often less inclined than men to apply for a role unless they have experience in 100% of the listed skills. However, this list is only a guide. We welcome your application even if you feel you meet around 75% of the requirements. At Crossmint, we believe skills can be learned, and diversity makes us stronger.

We work to foster a respectful environment where each person can be their authentic self, free from harassment, racism, and any form of discrimination. We proudly uphold our commitment to diversity and inclusion as an equal opportunity employer, and this policy applies to all employment practices within our organization.

Please note that Crossmint never conducts AI-based interviews, and all of our processes include an initial video call with a team member. Crossmint will not request your personal identification documents or any payment at any point during your interview process. Please stay vigilant about potential fraud. If you receive an email that claims to be from Crossmint but ends with any domain other than @crossmint.com, @crossmint.io or @paella.dev, it is not from us. We own these three domains listed before, and they are the only legitimate ones.

Please let our Talent Team know if you need any assistance completing any forms, or participating in the process.

Who will be in contact with you

Our People Ops team will be joining you throughout the entirety of the interview and onboarding processes. Feel free to reach out if you need anything!

• Adolfo Fernández - Head of People Ops

• Gloria Alogo - People Ops, Onboarding & Benefits

⚠️ Please note that these are the only members of our People Ops team. Please remain vigilant and watch out for impersonators.

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