Branding & Marketing Lead (Fully remote-Worldwide)
At Request, our mission is to interconnect isolated financial systems to create more efficient and inclusive economies. We are accomplishing this by building a completely decentralized and open network for transaction requests.Request Network is an open source protocol, and powers Request Finance, a cross-chain application for crypto invoicing, payroll and expenses. Request Finance has processed more than $215million in crypto payments since January 2021 and serves leading web3 companies like The Sandbox, The Graph and Aave. The Role:Drive brand visibility and protocol adoption in the crypto financial industry through strategic marketing efforts.
- Develop and execute comprehensive marketing strategies to engage founders of new startups and C-level executives of established companies in the blockchain/crypto financial industry.
- Conduct thorough research to understand the target audience's pain points, behaviors, and needs, ensuring tailored marketing approaches.
- Establish a clear brand identity through branding initiatives, resolving confusion caused by similarities with Request Finance’s name and logo.
- Leverage Twitter and LinkedIn for targeted advertising and communication strategies.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives.
- Monitor key performance indicators, analyze data, and provide recommendations for continuous improvement.
- Minimum two years of marketing experience in the web3 or financial industry.
- Strong leadership, teamwork, strategic thinking, and creative thinking skills.
- Passion for web3 and expertise in blockchain technology and decentralized finance (DeFi).Proven track record in planning and leading successful marketing strategies.
- Experience in branding and rebranding initiatives.
- Proficiency in leveraging social media platforms, particularly Twitter and LinkedIn.
- Excellent written and verbal communication skills.
- Strong analytical skills for data-driven decision-making.
- Self-driven, proactive mindset with the ability to work independently and collaboratively.
Listed in: Crypto Jobs, Remote Web3 Jobs, Marketing Web3 Jobs, Research Crypto Jobs, Web3 Web3 Jobs, Social Media Web3 Jobs, DeFi Web3 Jobs, Finance Crypto Jobs, Data Crypto Jobs, Full Time Web3 Jobs.
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