Branding & Marketing Lead (Fully remote-Worldwide)

Request logoRequest

May 21

Job Description

At Request, our mission is to interconnect isolated financial systems to create more efficient and inclusive economies. We are accomplishing this by building a completely decentralized and open network for transaction requests.Request Network is an open source protocol, and powers Request Finance, a cross-chain application for crypto invoicing, payroll and expenses. Request Finance has processed more than $215million in crypto payments since January 2021 and serves leading web3 companies like The Sandbox, The Graph and Aave. The Role:Drive brand visibility and protocol adoption in the crypto financial industry through strategic marketing efforts.


    • Develop and execute comprehensive marketing strategies to engage founders of new startups and C-level executives of established companies in the blockchain/crypto financial industry.
    • Conduct thorough research to understand the target audience's pain points, behaviors, and needs, ensuring tailored marketing approaches.
    • Establish a clear brand identity through branding initiatives, resolving confusion caused by similarities with Request Finance’s name and logo.
    • Leverage Twitter and LinkedIn for targeted advertising and communication strategies.
    • Collaborate with cross-functional teams to align marketing initiatives with business objectives.
    • Monitor key performance indicators, analyze data, and provide recommendations for continuous improvement.
    • Minimum two years of marketing experience in the web3 or financial industry.
    • Strong leadership, teamwork, strategic thinking, and creative thinking skills.
    • Passion for web3 and expertise in blockchain technology and decentralized finance (DeFi).Proven track record in planning and leading successful marketing strategies.
    • Experience in branding and rebranding initiatives.
    • Proficiency in leveraging social media platforms, particularly Twitter and LinkedIn.
    • Excellent written and verbal communication skills.
    • Strong analytical skills for data-driven decision-making.
    • Self-driven, proactive mindset with the ability to work independently and collaboratively.
***At Request, we are a global team building global products for an era of genuinely international finance. We believe that diversity and inclusion matter to our mission.We want to work with people who can bring different perspectives rooted in their unique cultures, experiences, lifestyles, and challenges. We are committed to building a safe workplace where everyone feels empowered to bring their authentic selves.As an employer, we want to create an accessible and inclusive experience for potential hires. Please let us know if there are any adjustments we can make to assist you during the hiring and interview process.WHY WORK WITH REQUEST?🎯Being on the frontier of this new and exciting technology, you will be given a chance to lead the way forward!🏅 You will have the opportunity to work in a team that wants to have a lasting impact on the way we experience finance tomorrow🌏The team is inclusive, with inspirational and international colleagues💃 We all work remotely and love to meet as frequently as possible, with at least three company-wide reunions per year.🏖️ Unlimited vacation days with a mandatory minimum of 20/year.

Listed in: Crypto Jobs, Remote Web3 Jobs, Marketing Web3 Jobs, Research Crypto Jobs, Web3 Web3 Jobs, Social Media Web3 Jobs, DeFi Web3 Jobs, Finance Crypto Jobs, Data Crypto Jobs, Full Time Web3 Jobs.

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