⭐ Featured Opportunity

DeFi Marketing Lead

Instalabs logoInstalabs

Apr 08

  • How would you like to build the marketing function at an exciting DeFi startup?
  • Instalabs is making our first marketing hire! We have two products - Instapass and Instabridge - both of which are growing and revenue generating. We have big plans for this year, including launching an exciting new product in Q4.
  • We are looking for someone who can cover a broad range of marketing activities, from go-to-market and community building to brand management and messaging. You need to be comfortable in a fast moving environment and willing to roll up your sleeves and get stuck in.

What will you be doing?

  • Be hands on to define, implement and optimize marketing campaigns for all Instalabs products to grow brand awareness and improve brand sentiment with key demographics through organic channels
  • Collaborate with the CEO and CTO to define and execute GTM strategies that align with our vision, target market, and competitive landscape
  • Define KPIs and metrics to measure the success of GTM initiatives, track performance, and iterate on strategies based on data-driven insights
  • Lead the planning and execution of product launches, from defining launch timelines to creating launch assets and coordinating cross-functional activities
  • Ensure consistent presentation, messaging and design across all Instalabs marketing channels
  • Work with CEO and external specialists to iterate on our brand style and narrative to ensure cut through in a competitive industry

What skills do you need?

  • Strong demonstrable experience in marketing, with a focus on product marketing, GTM strategy, or related areas - ideally in a start up
  • Solid knowledge of the DeFi/Web3 industry is a must
  • Entrepreneurial mindset with a passion for startups, innovation and disruptive technologies
  • Be a hands on self starter and have strong ownership skills
  • An ability to create great copy and witty communication suitable for different audiences
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Ability to thrive in a fast-paced, ambiguous environment and adapt quickly to changing priorities and requirements
  • Although we are remote, this role is for people based in the UK only

Listed in: Crypto Jobs, Remote Web3 Jobs, Web3 Web3 Jobs, Marketing Crypto Jobs, DeFi Web3 Jobs, Data Web3 Jobs, Cto Web3 Jobs, Full Time Crypto Jobs.

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