Lifecycle Manager - LATAM
atBinance
Jul 23
Founded by Changpeng Zhao (CZ) in 2017, Binance is currently the largest cryptocurrency exchange in terms of daily volume. Binance is the core global exchange. However, Binance operates separate exchanges in some countries such as the US, UK, Singapore, and Turkey due to regulatory reasons.
Since Binance has global operations, the exchange does a lot of hiring on a regular basis. Being a market leader, Binance Jobs also come with significant perks. Most of the jobs are remote, with flexible working hours. Binance also offers health insurance, the option to be paid in crypto, and programs to develop your skills.
If you're looking for Binance US Jobs, a wide range of them are also available most of the time. On average, the Binance Interview process lasts 2-4 weeks with 4 steps: Application Review, Interview, Offer, and finally Onboarding.
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
Responsibilities:
- Drive and lead lifecycle marketing efforts across the Spanish-speaking Latam countries, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI;
- Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users;
- Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels;
- Create and manage lifecycle marketing KPIs, with emphasis on driving conversions via Electronic Direct Mail (EDM) channels such as email, app push, and inmail;
- Measure, understand, and report critical metrics within the organization;
- Collaborate with various stakeholders to design, monitor, analyze, and optimize marketing campaigns;
- Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights;
- Coordinate with regional teams to ensure that technical requirements are met to implement lifecycle marketing strategies successfully;
- Envision LATAM's lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs.
Requirements:
- 3-5 years of experience in fields such as marketing, digital marketing, campaign management, and e-commerce marketing;
- Experience in launching both large-scale and targeted campaigns throughout the user lifecycle;
- Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation;
- Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is preferred;
- Experience in user segmentation, customer lifecycle management, and A/B testing;
- Background in product development, product life-cycles, business process re-engineering, and continuous innovation;
- Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels, with a solid understanding of Google Analytics, event tracking, and data structures. Expertise in data mining, measurement, and analysis;
- Creative thinking for developing innovative marketing strategies and engaging campaigns;
- Strong organizational and project management skills to manage multiple campaigns and initiatives simultaneously;
- Proficiency in Microsoft Excel or Google Sheets;
- An innate propensity for urgency and outstanding work ethics;
- Spanish native and Fluency in English;
- Crypto enthusiast is a plus.
Listed in: Web3 Jobs, Web3 Web3 Jobs, Remote Web3 Jobs, Marketing Crypto Jobs, Engineering Crypto Jobs, Mining Web3 Jobs, Exchange Crypto Jobs, Manager Crypto Jobs, Data Web3 Jobs, Full Time Web3 Jobs.