Your opportunity
Join CoinTracker as the inaugural Product Marketing Manager, pioneering our marketing efforts for millions of crypto users. You will be telling our story externally, creating compelling narratives to grow and retain paying users, and leading impactful product launches. Be autonomous and creative to drive the future of CoinTracker's success with crypto users.
1-year outcomes
- CoinTracker is the clear perceived leader in crypto taxes
- Crypto industry recognizes CoinTrackerās leadership in crypto tax rules
- Built CoinTracker external narrative
- Built CoinTracker release and announcement calendar
You will
- Create a strong narrative on the value of the product and translate it into persuasive consumer messaging, sales/partnership collateral, presentations, and content that can be used across various marketing channels
- Develop content tailored to user cohorts across blogs and emails and own publication
- Define and segment target customer personas and tailor marketing strategies and campaigns to address each segment's specific needs and pain points
- Partner with cross-functional leadership including design, engineering, product, and partnerships
- Conduct market research to gather data on target markets, customer needs, and competitive landscapes. Use market research to inform compelling positioning, inform product strategy, and identify growth opportunities
- Lead go-to-market development and execution of new product launches
- Publish world-class content about regulations, crypto taxes, user insights
Some of the skills that we are excited about
- 5+ years of experience as a product marketer or related function (e.g., product management, content marketing)
- Proven impact in product marketing to grow and retain users
- Impeccable written and verbal communication
- Ability to craft compelling narratives and messages that resonate with target audiences
- Strong knowledge of the crypto industry and interest in crypto
- Proficiency in marketing tools and analytics platforms (e.g., Iterable, Ghost)
- Strong project management and cross-functional collaboration skills
Listed in: Web3 Jobs, Marketing Crypto Jobs, Content Marketing Web3 Jobs, Full Time Crypto Jobs, Senior Crypto Jobs, Remote Crypto Jobs, Web3 Web3 Jobs.
Product Marketing Manager at CoinTracker: FAQ
Is the Product Marketing Manager role at CoinTracker remote?
Yes ā CoinTracker is hiring this Product Marketing Manager as a remote role. You can apply from anywhere unless the listing specifies a region.
What skills are required for the Product Marketing Manager role at CoinTracker?
This Product Marketing Manager role is associated with the following skills and technologies:
- Marketing
- Content Marketing
- Full Time
- Senior
- Remote
- Web3
Read the full job description above for the complete list of requirements.
Is the Product Marketing Manager role at CoinTracker full-time or contract?
CoinTracker is hiring this Product Marketing Manager as a full time position.
How do I apply for the Product Marketing Manager role at CoinTracker?
You can apply for the Product Marketing Manager role at CoinTracker directly on this page using the Apply button. Remote candidates are welcome. Applications submitted through CryptoJobsList reach the employer directly.