Web3 Marketing Lead
Syntropy is reshaping how the world uses blockchain data. As the first On-Chain Streaming Oracle for Web3, Syntropy is bringing real-time, multi-chain data access to life.
About this role
Syntropy Blockchain is an on-chain data oracle that links blockchain data to dApps, Bots, and AI that use it. We are searching for a Web3 Marketing Lead who will run a global team to secure Syntropy’s place as a world class Web3 infrastructure blockchain.
The Marketing team at Syntropy is a creative engine, spreading the Syntropy Blockchain far and wide into the world and pushing for the adoption of on-chain data oracle services. We’re an ambitious team, leveraging our position both as a cosmos chain as well as a chain agnostic data oracle to create a unique point of view, infiltrate crypto culture and influence mindsets.
- Lead Syntropy’s marketing efforts to ensure strong product/market-fit and drive effective differentiation relative to Syntropy’s competitors over time.
- Collaborate with tech, product, creative, business development, and community teams to integrate our brand narrative, product positioning, and messaging with all aspects.
- Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals
- Plan and execute campaigns to drive measurable improvements in brand awareness, user acquisition, and community engagement, optimizing the portfolio of marketing channels including content marketing & SEO (eg. blog, social, TG, YT, X, Discord, LinkedIn, community AMAs, etc.), paid advertising (eg. Google, Facebook, Reddit, Quora Ads, etc.), public relations (press, speaking engagements, conferences, partnerships, etc.) and unique web3-native promotions (eg. NFTs, airdrops, giveaways, Telegram bots, etc.) to grow community engagement and feature adoption.
We're remote-first, so you can be based anywhere, as long as you're aligned with European time zones.
- Previous experience as a CMO / 5+ years of experience in a leadership role
- Experience leading cross-functional marketing teams, with an ability to communicate business priorities, set goals, promote accountability and ownership
- Syntropy is a global blockchain, experience in a global setting is important and a focus on APAC is extremely desirable. Understanding the nuances and trade-offs of global vs. regional marketing is crucial. Experience in a country-based approach to Web3 Community growth is highly desirable.
- Highly knowledgeable and experienced in using the latest AI tools to deliver marketing outcomes.
- Strong analytical and conceptual skills with a data mindset and the ability to build and own and develop granular business intelligence with an understanding and optimization of data-driven marketing strategies.
- A passion for blockchain & crypto
- Creative drive to innovate and apply growth hacking initiatives
- Fluent in English (Mandarin and / or Korean would be highly preferred)
- Can switch gears between being both an hands-on leader and inspiring manager
- Comfortable working with small teams in a very fast-paced environment
- Excellent copywriting skills, eye for design, and product intuition
- You will be able to take ownership and contribute with your ideas from day one
- You will work directly with our senior leadership team
- You will be on a path for strong professional and personal growth
- You will be rewarded with a competitive salary as well as a long-term token package.
- You will have a professional advancement opportunity to become the CMO of Syntropy.
- 12 Dedicated learning days per year dedicated for your professional development
- Remote-first environment (you’re still welcome to come to one of our offices, but you choose!)
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November 17, 2023