Web3 Marketing Non Tech Jobs in California

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn. We are seeking a senior product marketing leader to own market strategy, positioning, and go-to-market execution for our stablecoin infrastructure and cross-border payment offerings. This is a highly strategic role responsible for shaping category narrative, enabling revenue growth, and positioning Anchorage Digital as the trusted institutional partner for stablecoin infrastructure.We think about growth and career development differently at Anchorage Digital. We define performance as acquiring, possessing, and practicing a relevant set of skills and competencies - and the ability to apply them effectively and consistently. We have created the Factors of Growth & Impact to help Anchorage Digital “Villagers” better measure impact and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Product Marketing role. You will be coached, mentored and guided to grow your capabilities in 4 major areas:

Technical Skills:

• Drive positioning and GTM strategy for stablecoin issuance and correspondent banking, translating complex infrastructure into clear institutional value.
• Build scalable messaging, enablement, and competitive frameworks that equip teams to consistently articulate differentiation and win in market.

Complexity and Impact of Work:

• Lead strategy and execution across cross-functional initiatives, influencing product direction and delivering revenue impact.
• Manage ambiguity and competing priorities across launches, partnerships, and deals while aligning customer needs and business outcomes.

Organizational Knowledge:

• Collaborate across business line leads, product and sales teams to build product narratives and integrate stablecoin offerings into platform strategy.
• Deliver market-facing materials grounded in deep understanding of Anchorage’s institutional positioning, regulatory posture, and product ecosystem.

Communication and Influence:

• Listen to customers, sales, and market signals to surface insights that shape strategy, messaging, and roadmap input.
• Contribute clear, authoritative perspectives that influence stakeholders, guide decision-making, and strengthen Anchorage’s market leadership.

You may be a fit for this role if you have:

• A track record of shaping positioning and go-to-market for complex financial or crypto infrastructure, translating technical and regulatory depth into market leadership.
• Proven ability to lead high-impact, cross-functional initiatives, influence product and revenue strategy, and drive outcomes in start-up or high growth environments.
• Executive-level communication and stakeholder alignment skills, with the judgment and presence to partner across product, sales, compliance, and leadership.

Although not a requirement, bonus points if:

• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

About Anchorage Digital: Who we areThe Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in  the evolving digital asset ecosystem. As a diverse team of more than 600 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy. Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives. Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.