Web3 Marketing Non Tech Jobs in London, United Kingdom

As the Director of Affiliates & Broker Relations, you will be the primary architect of our dual-track growth engine. You are responsible for scaling our global footprint by navigating two distinct but synergistic worlds: the high-velocity retail influence of KOLs/Affiliates and the structured, technical landscape of B2B Brokerage.This is a high-impact leadership role requiring a rare blend of "crypto-native" social intelligence and institutional financial acumen. You will lead the strategy for acquiring new users through world-class content creators while simultaneously building the API-driven infrastructure that allows fintechs and brokers to leverage our liquidity. You aren't just managing partners; you are defining the market depth and brand authority of a global industry leader.

Responsibilities:

• Omni-Channel Strategy: Develop and execute an integrated global strategy for both Affiliate (Retail/KOL) and Broker (B2B/Institutional) channels to drive First-Time Users (FTUs) and trading volume.
• Program Architecture: Design and optimize the Broker Program and Affiliate structures, ensuring competitive commission models and incentives, API integration seamlessness, and market-leading value propositions.
• P&L & ROI Ownership: Oversee the budget for partnership incentives, ensuring all deals—from social media campaigns to institutional liquidity agreements—deliver measurable, positive ROI.
• High-Stakes Negotiation: Lead the drafting and closing of complex, multi-million dollar partnership agreements with top-tier global media outlets, influential KOLs, and major financial intermediaries.
• Institutional Integration: Act as the strategic lead for B2B brokers, fintechs, and white-label partners, ensuring our liquidity and infrastructure are their first choice for digital asset offerings.
• Relationship Excellence: Maintain a "gold standard" of service for our most valuable partners, resolving high-level technical or commercial bottlenecks with speed and precision.
• Trend Forecasting: Monitor the pulse of social media (X, YouTube, Telegram) and the institutional fintech landscape to pivot strategies ahead of market shifts.
• Global Representation: Represent the company at major international conferences and industry events, acting as a key spokesperson to attract elite partners and brokers.

Requirements:

• Experience: 10+ years of experience in Business Development, Partnerships, or Growth Marketing, with at least 4 years specifically within the Crypto or Fintech sectors.
• Dual Expertise: A proven track record of managing both influencer/affiliate networks and B2B/institutional broker relationships.
• Technical Literacy: Strong understanding of API integrations, liquidity provisioning, and blockchain ecosystems, with the ability to translate technical requirements into business value.
• Network: An existing, high-level "Rolodex" of contacts including top crypto KOLs, global media houses, and decision-makers within the brokerage/fintech space.
• Execution: Demonstrable success in scaling partnership programs from inception to significant revenue generation.
• Communication: Exceptional command of professional English. You must be as comfortable pitching to a social media creator as you are presenting to a C-suite executive at a financial institution.

We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.