Web3 Marketing Social Media Jobs in Hong Kong, APAC

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.About Binance Accelerator ProgramBinance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HEREWho may applyCurrent university students and recent graduates

Responsibilities

• Support to develop the user growth strategy for advanced earn business including but not limited to user campaigns, product development and marketing plan.
• Identify market and users needs, design product offerings and work with product managers to implement and launch it to the marketInitiate specific campaign and marketing proposals, and work closely with other internal teams (product team, data team and external partner) to deliver results.
• Measure ROI of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
• Copywriting and proof-reading content pieces, including announcement, social media, communications and so on.
• Understand the dynamics of the industry, guide and enhance the user readership and following rate through content planning and other means.

Requirements

• Had experience in developing marketing strategy in driving user growth, hands on experience in operations, community management.
• Knowledge in finance& crypto industry is required, knowledge of user acquisition, lifecycle management is desirable.
• User insight and modelling skills with strong business sense.
• Basic knowledge about data analysis tools, proficiency using excel is a must.
• Be able to work flexible and stretched hours to interact with the communities and partners.
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
• Fully remote, open to candidates from different countries in Asia/Middle East time zone.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.