Web3 Marketing Trading Jobs in London, United Kingdom

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

Kraken's Payward Services team is seeking a high-calibre Institutional Account Executive to lead new business development across the global brokerage and embedded trading landscape. This is a senior individual contributor role for a self-directed sales professional who can operate as a genuine bridge between traditional financial markets and the digital asset economy.

The successful candidate will bring an established network of relationships with broker-dealers, prime brokers, asset managers, hedge funds, RIAs, and family offices and will be responsible for identifying, qualifying, and closing strategic partnerships and revenue-generating accounts globally.

This is a hunter role. The individual will own their pipeline end-to-end from outbound origination through to contract execution and early-stage client success handoff. They will work in close partnership with product, compliance, legal, and engineering teams to ensure client requirements are translated into winning proposals.

The opportunity

New Business Development

• Proactively identify, target, and engage prospective institutional clients across broker-dealers, prime brokers, hedge funds, asset managers, RIAs, multi-family offices, and proprietary trading firms.

• Build and maintain a robust, qualified pipeline with consistent coverage across EMEA, North America, LatAm and APAC, with a focus on EU.

• Lead discovery conversations that uncover client pain points across execution, settlement, custody, embedded digital asset trading, and on and off ramps

• Own and manage the full sales cycle from first contact to signed agreement, coordinating internal stakeholders as needed.

Client Engagement & Relationship Management

• Establish and deepen trusted relationships at MD, CTO, COO, Head of Digital Assets and Head of Trading or equivalent across varying levels within target institutions.

• Conduct high-quality, tailored product demonstrations and commercial presentations, positioning Payward Services as the partner of choice for embedded digital asset trading and brokerage infrastructure.

• Attend and represent Payward Services at key industry conferences, roadshows, and client events (e.g. Money2020, TOKEN2049, Consensus, EuroClear events).

• Maintain accurate and timely CRM records (pipeline stage, contact mapping, meeting notes, next steps) to ensure full commercial visibility.

Market Intelligence & Feedback Loop

• Serve as the voice of the market internally, synthesising feedback from prospects and clients to inform product roadmap, pricing strategy, and go-to-market positioning.

• Contribute to thought leadership efforts including white papers, event panels, and sales collateral development.

Cross-Functional Collaboration

• Partner with Product, Compliance, Legal, and Engineering to scope and structure deals, ensuring commercial viability and regulatory alignment.

• Work closely with the Client Success and Onboarding teams to ensure a seamless transition from prospect to live client.

• Collaborate with Marketing on targeted campaign strategies, account-based marketing, and event-led pipeline generation.

• Support the refinement of commercial terms, MSAs, and partnership agreements in coordination with Legal.

Skills you should HODL

• 8+ years of institutional sales experience within financial services, with demonstrable success in a hunter/new business role.

• Deep and active network of relationships with broker-dealers, prime brokers, hedge funds, asset managers, and/or RIAs at a decision-maker level.

• Proven track record of closing complex, multi-stakeholder B2B deals with 6–7 figure ACV (annual contract value).

• Strong understanding of brokerage infrastructure, execution services, prime services, or embedded trading / white-label solutions.

• Working knowledge of crypto, digital assets, and blockchain technology, able to speak credibly to institutional audiences on topics including stablecoins, tokenised assets, custody, on-chain settlement, and DeFi.

• Comfortable operating across multiple time zones and managing a global client base from a European base.

• Excellent written and verbal communication skills in English; ability to distill complex technical and regulatory concepts into compelling commercial narratives.

• Degree level education or equivalent professional experience in Finance, Economics, Business, or a related field.

Nice to haves

• Experience selling digital asset infrastructure, crypto prime brokerage, embedded finance, or API-based trading solutions.

• Prior experience at a crypto exchange, digital asset custodian, prime broker, or fintech infrastructure provider.

• Additional European language skills (German, French, Dutch, or Nordic languages a plus).

• Familiarity with regulatory frameworks across key jurisdictions: MiFID, MiCA (EU), FCA (UK), MAS (Singapore), SEC/FINRA (US).

• Experience engaging with compliance and legal teams within financial institutions as part of the sales process.

• CFA, CAIA, or equivalent professional qualification.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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