Web3 Marketing Jobs in Singapore, APAC

About Ledger

We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.

At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries.

The mission of the Business Line Director, E-commerce is to lead and grow one of the company's largest revenue and profit streams: the global sales performance of the Ledger e-commerce website across all countries.

The Mission:

Key responsibilities include:

• Strategic Leadership: Defining and executing the global e-commerce strategy, optimizing the user journey, and driving D2C growth for Ledger e-commerce across international markets. What you sell on the website is not just a device or a set of services, it is a full ecosystem that does result in hardware sales but not only.

• Delivery of Revenue and Growth: Being ultimately accountable for the overall sales performance, conversion rates, and revenue generation of the Ledger e-commerce website globally.

• Organizational Leadership: Operating with a General Manager mindset, leading the business through extensive cross-functional collaboration. Acting as the central orchestrator between marketing, performance marketing, product, tech, and data teams.

• Commercial Management: You will directly manage the team in charge of developing Ledger’s affiliate network around the planet. At the frontier between sales-driven business development, relationship management and content creation, this team and our community of affiliates is essential to Ledger growth.

• Fierce Operational Optimization: Continuously identifying opportunities to optimize the funnel and maximize website performance, leaving no stone unturned when it comes to converting traffic into sales.

• Market Insight: Maintaining an expert, inside-out understanding of global e-commerce trends, localization strategies, competition, and consumer needs to inform strategic decisions.

What We’re Looking For :

• Strong quantitative and strategic commercial acumen: Advancer pricing strategy, Pricing, inventory management, upsell and cross sell of accessories and services, International markets, Shipping and Tax and Duties, none of these have secrets for you.

• Experience (at least 10 years) with General Manager (GM)-like roles: The ability to understand all facets of the business—strategy, product, go-to-market, and operations—make holistic, P&L-driven decisions and drive execution to over-achievement.

• Global E-commerce Experience: A track record of success running a large-scale, high-volume global e-commerce and Direct-to-Consumer (D2C) sales business is a must.

• Delivery and Operational Excellence experience: Proven results in running an e-commerce website with the highest degree of efficiency, optimizing user engagement and conversion rate optimization (CRO).

• Quantitative and Results-Oriented: Exceptional analytical skills with a deep understanding of e-commerce metrics, performance marketing mechanics, and user experience.

• Leadership and Influence: The proven ability to exert significant personal ascendance and influence in a highly matrixed organization to align resources and execute complex initiatives across functional teams without relying on direct reporting lines.

• Total English fluency: Although the role may be based in Paris, English is a prerequisite for both social and work life in our office.

• AI: Preexisting engagement and strong appetite for all what AI can bring is a must

At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to:

• Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week

• Health & Wellness support - Health and Life Insurance.

• Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.

• Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation.

• Learning & Development - A comprehensive suite of training solutions providing a personalized learning experience for every employee.

For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information.

We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.