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17 Best Interview Questions & Answers For Crypto Community Managers in 2023

Whether you are looking for a crypto community manager job or wondering how to hire a community manager, we have some key questions & answers in this article that are going to make your life a lot easier.

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Web3 and crypto community managers are referred to as the backbone of projects. In crypto it is not just the product that holds importance over anything else. In fact the product and community hold an almost equal weightage in the success quotient of a crypto project.

Web3 community managers are responsible for building the community of active users, investors, developers, and all other stakeholders. The primary focus of their job is on bringing more people into the ecosystem and keeping them engaged.

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Crypto community managers globally are getting paid an average of $46,593 per year with the top 10% of community managers in crypto making about $90k.

What does a crypto community manager actually do?

Our goal with this article is simple: to give you some most asked questions and a guide to structuring your answer for each of these questions in order to help you crack that interview!

We’re sharing some key skills that you’d need to master as well, think of being great at these skills as a hygiene factor.

If you’d like to dive into the career roadmap of a crypto community manager we wrote an in-depth article on this so make sure to check it out if you’re serious about this.

Key Skills for Web3 and Crypto Community Managers

As a crypto community manager you’d need a diverse set of skills to be really effective at what you’re going to do.

Ideally you must understand blockchain, defi and crypto in depth as well as hold some understanding or experience of building and engaging communities.

An experience around keeping people happy(customer success roles) is also very helpful in allowing you to do your job well as a community manager.

Alright, let’s dive in.

Basics of Blockchain

A good understanding of crypto is imperative for any community manager in the crypto space.

They should understand the basics of how blockchain works, including concepts such as smart contracts, dapps, consensus mechanisms, liquidity pools etc.

Communication skills

A great community manager should be amazing at communicating, that means they should be able to take concepts that are hard for people to understand and make them easy and quick to understand.

Negotiation skills are also an important part of the overall communication skillset that come in handy!

Basics of marketing and branding

Community managers also need to understand how marketing campaigns are built, testing, execution and iteration principles.

Ideally they should also understand the ins and outs of modern content creation and promotion strategies.

We know this isn’t an exhaustive list but these are still the trifecta that’s going to be the most important when you aim to become a community manager in the web3 space.

Moving on to our interview questions and answers!

Interview Questions and Answers for Community Managers

Once again these are definitely all the questions that exist on the planet that an interviewer can ask a crypto community management candidate but these are the most common ones.

So if not anything else make sure to understand these questions and why they are asked in the first place.

Rather than trying to memorize these answers, try to understand what the interviewer wants to know about you from each of these questions and you’ll be able to navigate your interviews without getting surprised.

1. How did you get into crypto?

Share your story of how you discovered crypto and why you are sticking around with it enough to consider a career in crypto.

2. How does Bitcoin work? (This could also be asked as how crypto works, how much do you understand about blockchain)

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You’re expected to give a high-level explanation of how blockchain works and you can include concepts such as decentralization, consensus, wallets and security etc.

3. Can you give an example of how you’ve built and managed a community before?

A lot of people think that they need to have a community of tens of thousands but the answer is no.

If you’ve built a community or an engaged group of 15-20 people who you found on the internet this can count. The interviewer does not expect you to have built a community with tens of thousands of people.

They want to understand how you go about gathering a group of people and what you do to keep them “active”. Retention is a bigger challenge for projects than acquisition these days.

This is a very common question and as a community manager you’re simply expected to be on top of whatever is happening in the crypto space.

You can share Telegram and Twitter profiles that you subscribe to as well as YouTube channels along with the websites you surf to get your daily dose of crypto awesomeness.

5. What specific strategies have you used to grow and engage a community?

The interviewer expects a high level picture of various strategies that you might have used in the past such as virtual and real life events, marketing campaigns, creating content, or incentivizing participation etc.

6.How do you measure the success of a community building campaign?

Explain how campaign structure influences the KPIs such as tracking engagement metrics, user feedback, or direct conversions.

7. Have you ever dealt with a negative or difficult community member? How did you handle the situation?

A big part of a community manager’s job is to connect with the community. It is to represent the project but also build relationships with the people so they feel a part of something bigger.

Some people are definitely not going to be happy and the interviewer expects you to take them through either a situation where this happened or share your thought process on how you would mediate and get a difficult community member to calm down.

8. Can you describe a time when you had to make a tough decision as a community manager?

This is a question that is used for all job role interviews and as with the previous one this one also is asked to gauge your patience and conflict resolution abilities.

You can share tactical pointers that you have used or could possibly use such as deciding to ban a community member or changing the community interaction guidelines or even pivoting the complete project roadmap.

Discuss the thought process and reasoning behind the decision and your role in it.

9. How do you handle conflicts within a community?

This is not the same as dealing with a negative community member.

Sometimes you’d come across situations where community members among themselves don’t agree on certain things(very common in crypto because people love the projects that they are part of).

Share how you approach conflict resolution within community members, such as actively listening to both sides, seeking common ground, and finding a solution that meets everyone's needs.

10. How do you balance the needs and expectations of different stakeholders, such as users, investors, and developers?

A community manager in crypto is the closest person to the actual users. So you know what the developers and the team is thinking about while also knowing quite well what the community is expecting and wants.

Share how you prioritize the needs of such stakeholders and find a balance that aligns with the project's goals.

11. How do you handle feedback from the community, especially negative feedback?

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Most of the times the feedback from the community is directed towards the project as a whole but sometimes you’ll get feedback that is aimed at you.

Share your approach on how you’d handle such feedback from the community and plan changes based on that.

12. How do you handle sensitive information and maintain confidentiality within a community?

You won’t get this question often but when you do it will be extremely important for the team to understand the security and confidentiality protocols you have in place for yourself.

13. How do you approach creating a brand identity and voice for a web3 or crypto project?

You’re mostly not expected to create brand guidelines as a community manager but understanding the process behind them and their interpretation will make sure that you are consistent with the brand voice and identity when creating content and interacting with the community!

Share your experience in creating/interacting with brand identity and voice efforts for a web3 or crypto project, including the research and analysis conducted and the strategies used to ensure the brand resonates with the target audience.(if you were a part of this effort)

14. What social media channels do you think are most effective for building a web3 or crypto community?

One of the most important questions you’ll get as a community manager.

Share your experience with different social media channels and which ones you believe are most effective for building a web3 or crypto community.

If you can share some metrics to back your claims its golden!

15. How do you stay aware of competing projects or organizations in the web3 and crypto space?

Share the resources you use to stay up-to-date on competing projects in crypto space, such as industry news, research reports, social media, newsletters etc.

16. How do you build trust with the community and maintain transparency in project communication?

Share your approach to building trust with the community, including transparency in project communication, regular updates, and open channels for feedback and discussion.

As an example, regular AMAs are very helpful for crypto projects to get user feedback quickly and often in a product life cycle.

17. Can you provide an example of how you’ve leveraged data and analytics to inform community building strategies?

Crypto is 100% data and using data and analytics is paramount to make better decisions.

Share an example of how you leveraged analytics to better your community growth strategies, while sharing the exact insights that made you implement those changes.

Wrapping up

Community management in crypto is a diverse role and involves a mix of many disciplines.

This is what makes it hard but also highly valuable to the projects out there.

To succeed as a community manager you need a broad set of skills, including knowledge of blockchain, community management, communication, marketing and branding, strategic thinking, data analysis and much more!

The questions we have shared here are more or less just a starting point for you to start thinking in the right direction.

Additionally it is also important to ask great questions so you know what the project culture is like, what kind of values the project team is all about etc.

This will allow you to be more efficient and better at your job when and if you join that company.

Good luck with your community manager job search!

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