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Non-Technical Job Roles in Web3: Exploring the Top Web3 Jobs In Demand In 2023

6 min read

Even though we’ve been in a bear market for quite some time now, the Web3 ecosystem has witnessed staggering growth. As the crypto industry continues to expand, the dependence on non-technical expertise has grown exponentially too.

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Projects in this space are highly community and user dependent which means non-technical roles are going to stay in demand for a long time to come as well. Non-tech based job roles in Web3 are becoming essential for the smooth running of crypto projects.

In fact based on our data, the number of non technical jobs available in Web3 has been increasing consistently over the past few years & crossed 65% of all Web3 jobs in CJL for 2023.

Let’s look at a few such non-tech roles and what each of these roles entail.

The Evolution of Non-Technical Roles in Web3 🚀

Usually when people think of moving into a tech driven field such as Web3 they think of development related roles mainly. However since Web3 products and innovation is highly user dependent and the industry is new, there are tons of non-technical opportunities that still keep on rising.

Non-technical roles are responsible for bridging the gap between the relatively complex tech products and the end-users. These professionals play a crucial role in driving adoption, fostering community engagement, building brand awareness, and creating strategic partnerships.

Moreover since the governments across the planet are building regulations, the requirements for people who understand Web3 and also the legal structure, accounting and the operations of innovative tech based fields has also been strong.

Now as we always stress, even the non-tech roles in Web3 are going to require at the very least a basic understanding of blockchain, Web3, Smart Contracts, DeFi etc.

Community Managers 🎙️

Community managers have the main public facing role in any successful Web3 project.

In fact they might even have the most important non-tech based public facing role right after the founders of a crypto project.

Community Managers act as the bridge between the project and its community members. They are responsible for building, nurturing, engaging, and growing the project's community through communication channels such as Telegram, Discord, Twitter(X) and other such social channels.

The skills required for community management go beyond just basic technical Web3 knowledge.

Great community managers possess exceptional communication skills, empathy, and the ability to handle conflicts with tactful language apart from understanding the tech behind blockchain.

They understand the project's goals and values and can effectively convey the project's vision to the community.

Community managers are the face of the project, and their ability to create a sense of belonging within the community is paramount in driving adoption and loyalty among users.

If you are interested in knowing more about the career opportunities in this role then make sure to check out our complete career guide for Web3 Community Managers.

Marketing & Social Media Specialists 📱

There are 2 core parts of any successful product. Tech & Marketing. The tech team is responsible for making the product while the marketing team is responsible to bring users for the product.

While it is not impossible to survive without a marketing team, not having an efficient marketing team in Web3 can make the survival of a project extremely difficult.

Marketing and social media specialists in Web3 are responsible for creating and executing marketing strategies to promote the project and attract new users & create strategies to retain them.

The most common platforms that marketing teams in Web3 use to bring more people onboard a crypto product are YouTube, Twitter, Discord, Telegram and influencer marketing campaigns.

In addition to understanding the basics of social media marketing, Web3 Marketing Managers must have a deep understanding of the industry's dynamics, trends, and Web3 audience.

They should be skilled in crafting compelling messages and content that resonates with the crypto community.

As the Web3 space becomes more competitive, marketing specialists are essential for differentiating projects, communicating the USP well and ensuring they stand out in a crowded market.

Business Development Managers 📈

Business development managers play a critical role in establishing strategic partnerships and collaborations within the Web3 ecosystem.

They identify potential opportunities for growth and work on expanding the project's network and user base.

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Projects that can successfully build collaborations across the industry and grow together have a better chance of success and surviving market downturns such as the one we have been in now for a while.

A successful Web3 Business Development Manager possesses a combination of networking skills, market knowledge and a deep understanding of the project's business as well as marketing goals.

They have the ability to negotiate effectively and build as well as maintain strong relationships with partners and stakeholders.

Strategic partnerships can open doors to new markets, increase exposure, and drive adoption, making business development managers an important part of any successful Web3 project.

For an in depth roadmap you can read our guide to building a career as a Web3 Business Development Manager.

Content Writers & Copywriters ✒️

Content Writers are also vital players in the Web3 and crypto industry, responsible for crafting information packed and engaging written content that simplifies complex blockchain tech to help reach the customers at scale.

They produce blog posts, articles, whitepapers, and research reports, catering to a diverse audience group, from beginners to experts.

Content writers must also understand SEO in order to create content that works well both for readers and search engines. Obscurity is the biggest enemy of success for a Web3 project and great Content Writers possess the skill set to counter it.

Copywriters on the other hand are creative with words & they captivate users to inspire action, engagement & referrals.

Copywriting is also a skill that all great social media marketers possess.

Copywriters focus on crafting persuasive and concise copy that resonates with the users.

By devising attention-grabbing headlines, impactful taglines, and compelling marketing materials, copywriters play a pivotal role in driving user interaction.

Copywriters and Content Writers collaborate closely with the Marketing Managers to help execute the strategies set in place for the project.

User Experience & User Interface Designers: Web3 Ui/Ux Designers 🎨

In the Web3 space, dApps are usually a core product, hence they play a crucial role in user adoption.

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Web3 Ui/Ux designers are responsible for creating intuitive and user-friendly interfaces for dApps, making the products more accessible to a broader set of people.

These designers should have a deep understanding of blockchain, smart contracts, and the specific requirements of dApps.

They work closely with developers and community managers to ensure a seamless and delightful user experience, leading to increased user retention and loyalty.

Additionally great Ui/Ux designers are proficient in not just design principles but also user behavior, psychology and product design principles too.

Wrap Up 🎁

There are many Web3 careers available for people without a tech background. Web3 needs people from all kinds of backgrounds to keep the industry & innovation growing.

Embracing Web3 jobs will not only open doors to exciting career opportunities but also contribute to the growth and adoption of a decentralized future.

Shivam Chhuneja
Article by

Passionate about crypto and content. I try to make crypto topics easy to understand in both text and video!

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