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How to Become a Successful Web3 Business Developer: Modern Guide to Building a Robust Career in Web3 Business Development

9 min read

With the consistent growth in the web3 ecosystem comes a growing demand for skilled professionals who can drive adoption, establish strategic partnerships, and foster growth within the ecosystem.

One such career path that has been gaining consistent attention is Web3 Business Development.

In this article, we'll explore the role of a Web3 Business Development Manager and the opportunities it presents.

Additionally, we'll provide valuable tips and tricks to help aspiring professionals excel in the web3 business development field.

Opportunities in Web3 Business Development

The demand for Web3 Business Development Managers has been consistently strong as the Web3 ecosystem continues to grow.

As more projects get built in the space, the career opportunities for people who can help companies grow their business through partnerships and other venues keep opening up.

While the average salaries for biz dev professionals in crypto saw an upward trend from 2020 to 2022, first half of 2023 experienced a temporary slowdown.

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However, this is not discouraging, as the number of applications as well as open job opportunities indicate a sustained interest from individuals looking to pursue a career in Web3 Business Development.

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The crypto industry offers a diverse range of projects, from DeFi to NFTs and beyond.

This diversity provides aspiring professionals with the flexibility to explore different sectors and find their niche within the Web3 opportunities space.

The Role of a Web3 Business Development Manager

Web3 Biz Dev Managers play a crucial role in the growth of crypto projects. Their responsibilities include a wide range of tasks that contribute to the overall business success of a project.

Below are some key aspects of their role:

Finding Opportunities

People in biz dev closely keep an eye on market trends and competitive landscapes to identify potential areas of expansion.

Biz Dev professionals stay in touch with the trends and all the latest developments in the industry. This allows them to spot interesting growth opportunities for the projects they are associated with.

Whether it's identifying niche markets, exploring potential partnerships, or understanding emerging trends, being proactive in recognizing opportunities is essential.

Business Strategy

The world of web3 moves fast hence strategizing and executing effective business growth pipelines that align with the main goals of the project remains a crucial skill to nurture for Web3 Business Development Professionals.

This might involve considering various factors like market dynamics, user needs & behavior, and tech trends to drive success in the efforts.

The ability to think strategically and develop a roadmap for growth is crucial in this dynamic and ever-changing industry.

Revenue Generation

Negotiating and structuring deals to drive revenue generation is another crucial aspect of the job.

You might benefit from spending time and effort to develop the following skills:

  • Strong negotiation skills
  • Effective deal-making
  • Understanding the business structure
  • Understanding core human behavior

Effective use of these skills can result in long-lasting partnerships and increased adoption.

Collaboration and Communication

Collaboration is key in Web3 Business Development.

Managers work closely with cross-functional teams, including marketing and product development, to ensure the project's success and user adoption.

Effective communication and teamwork are essential in coordinating efforts and aligning everyone towards shared goals.


Building and maintaining strong relationships with industry stakeholders, influencers, and thought leaders is vital.

These connections can lead to valuable partnerships and collaborations that drive growth.

Attending industry events and conferences provides opportunities to network and build these crucial relationships.

Skills to Build for a Career in Web3 Business Development

Effective biz dev professionals require a specific set of skills that enable them to identify opportunities, negotiate deals, and foster successful partnerships.

Here are the top five skills required by web3 business development professionals:

Negotiation Skills

Strong negotiation skills are essential for people in biz dev to secure profitable deals and partnerships.

They must be able to communicate well, influence, and persuade potential partners to reach mutually beneficial agreements.

Successful negotiators can find common ground, understand the needs of both parties, and create win-win outcomes.

Relationship Building

As we just covered above, building and maintaining relationships is a foundational skill in biz dev.

You must be adept at cultivating and nurturing relationships with clients, stakeholders, influencers, and industry leaders.

Strong relationships lead to trust and allow you to build repeat inbound business and referrals.

Sales and Closing Techniques

You should be skilled in sales techniques, understanding customer needs, and tailoring the pitch accordingly.

Being able to close deals effectively is crucial for driving revenue and achieving business objectives.

Classic books from authors such as Zig Ziglar could be really helpful in understanding the sales side of things.

Business Acumen

A deep understanding of the industry, market dynamics, and business models is essential.

You need to identify trends, assess opportunities, and align partnerships to drive revenue growth.

Analytical Skills

Analytical skills are crucial for evaluating potential opportunities and assessing their viability.

Especially in senior biz dev roles you’ll need to analyze market data, competitor insights, and financial projections to make informed decisions that maximize revenue potential.

Books for Web3 Business Development Managers

Here is a list of a few books that can be helpful for Business Development Managers to enhance their skills and excel in their careers:

Mastering Bitcoin: Unlocking Digital Cryptocurrencies by Andreas M. Antonopoulos

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This book is a comprehensive guide to understanding the technical aspects of Bitcoin, blockchain, and how crypto works. It's suitable for both beginners and more technically savvy readers.

The Bitcoin Standard: The Decentralized Alternative to Central Banking by Saifedean Ammous

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This book delves into the historical context of money, the properties of sound money, and how Bitcoin fits into the global financial landscape.

Bitcoin: A Peer-to-Peer Electronic Cash System by Satoshi Nakamoto (Whitepaper)

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While not a book, the original Bitcoin whitepaper is a must-read for anyone interested in understanding the foundational principles and workings of Bitcoin.

Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

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Written by a former FBI hostage negotiator, this book offers practical negotiation techniques and strategies that can be applied in various business scenarios.

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink

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Daniel Pink explores the modern concept of selling and how it applies to various aspects of business development, emphasizing the importance of communication and persuasion skills.

How to Win Friends and Influence People by Dale Carnegie

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A timeless classic on building relationships, communication, and influencing others, which is essential for business development professionals.

Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins

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Offering insights from years of research, this book identifies the factors that differentiate successful companies from mediocre ones, providing valuable lessons for business development professionals.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

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This book introduces the lean startup methodology, which emphasizes iterative development, validated learning, and continuous innovation to build successful businesses.

These books cover various aspects of business development, including sales, negotiation, innovation, and relationship building. Reading and implementing the principles from these books can help biz dev professionals sharpen their skills and excel in their careers.

Finding Web3 Business Development Positions

If you're interested in a career in Web3 Biz Dev, there are several avenues to explore.

  • Platforms like ours offer crypto job listings tailored to your interests and skills. Creating a web3 focused talent profile on Crypto Jobs List can help to enhance your visibility to recruiters.

  • Participate in Web3-focused groups and engage in conversations on platforms like Discord and Twitter. Networking within the community can potentially lead to discovering hidden job openings and connecting with potential employers. Actively engaging with the community also shows that you are passionate about Web3.

  • Leverage your network to connect and meet the right people. Personal connections can often lead to unexpected opportunities.

Interview Questions & Answers For Web3 Business Development Aspirants

If you are new to the field of biz dev then it might help to go through the following interview questions and answers to prepare well.

What excites you about Web3 and the role of a Web3 Business Development Manager?

Ideally you should explain the things that keep you excited in web3. This is a personal question and is usually asked to gauge motivation and driving force that keeps you going.

You can share the various resources you use such as Twitter accounts, Telegram accounts, other specific media websites etc.

Can you describe a successful business partnership you initiated in your previous role?

If you have some experience then usually it’s best to share a project where you had the maximum impact.

How do you approach evaluating potential business opportunities in the Web3 space?

For such a question it’s best to share processes of how you analyze the market potential, user demand, and competitive landscape.

Additionally, how you think about the technical feasibility, scalability, and alignment with the project's goals.

How do you build and maintain relationships with industry stakeholders and influencers?

Cultivating strong relationships through engagement and value contribution helps in establishing trust and foster long-term collaborations. This question is designed to gauge how well you will be able to build and maintain relationships that foster business growth and reduce turnaround time on campaigns.

As you can probably guess these are just a few questions and there are hundreds more. We shared these with you so you can get a basic understanding of how recruiters and interviewers think and what things matter to the projects when hiring for biz dev roles.

Ideally, these answers should serve as a basic guide and a starting point for your preparation.

Good luck with your job search!

Shivam Chhuneja
Article by

Passionate about crypto and content. I try to make crypto topics easy to understand in both text and video!

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