Web3 DeFi Marketing Jobs in London, United Kingdom

Aster is the foremost decentralized exchange for crypto derivatives on major blockchains like BNB Chain and Arbitrum. Offering both order book and on-chain perpetuals, Aster empowers traders and stakers with unparalleled opportunities. Elevate trading with up to 1001x leverage, zero slippage and competitive fees. Amplify liquidity provider (LP) returns with the highest yield among perpetual trading platforms with majority-stablecoin LP pools.

Responsibilities

• Community Building & Engagement
• Build, manage, and scale active communities across platforms (Discord, Telegram, Twitter/X, etc.).
• Develop and execute engagement campaigns, events, and AMAs to drive user participation.
• Foster healthy discussions, provide timely updates, and respond to inquiries.
• Design and manage ambassador programs to empower community leaders and advocates.
• Identify, nurture, and support power users and key opinion leaders.
• Content & Communication
• Monitor narratives and trends in the DeFi industry to create relevant daily content.
• Translate complex Web3/crypto concepts into accessible, user-friendly communication.
• Craft crypto-native content (memes, emojis, threads, short-form posts) that resonates with culture.
• Create social media collateral (images, videos, graphics) when needed.
• Cross-functional Collaboration & Feedback
• Act as the liaison between the community and internal teams, gathering insights to inform product, marketing, and strategy.
• Work closely with design, content, operations, and other teams to deliver aligned messaging.
• Analytics & Insights
• Track and analyze community and social metrics to measure engagement, growth, and sentiment.
• Provide actionable insights to refine marketing campaigns and improve community strategy.

Requirements

• 3–5 years of experience in social media management (Web3/crypto experience strongly preferred).
• Expert-level understanding of cryptocurrency, DeFi, and derivatives markets.
• Strong knowledge of perpetual DEXs (perp trading platforms) is highly preferred.
• Proven track record of building and scaling Web3 communities across multiple platforms.
• Native-level English proficiency (written and spoken) with excellent grammar skills.
• Web3 fluent — comfortable with memes, crypto culture, and community-driven narratives.
• Hands-on experience with design tools (Figma, Adobe, or similar) to create collateral.
• Strong time management skills with the ability to multitask, prioritize, and resolve issues independently.
• Thrive in a fast-paced, evolving environment with the ability to pivot quickly.
• Collaborative team player with a proactive, solutions-oriented mindset.