Affiliate Marketing Manager
atKraken Digital Asset Exchange
Oct 11
As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto.
Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption.
But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions.
Kraken is backed by investors including, Money Partners Group, Hummingbird Ventures, Blockchain Capital, and Digital Currency Group, among others.
"We are empowering people to live simply, efficiently and more connected to others. We put our clients’ best interests first and foremost. They are at the heart of our company and drive everything we do. We believe in having a laser focus when pursuing our strategic goals and participate only in markets where we can make a significant contribution. We believe in complete transparency, deep collaboration and we never forget that people come first. Having this mindset allows us to grow and advance at a rate which others cannot."​ Jesse Powell, CEO of Kraken
Did you know that Kraken is now over 2,500+ fully-remote people from around the world? And we're hiring hundreds more in 2022 #werehiring #cryptocareers
Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.Become a Krakenite and build the future of crypto!The TeamThe Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies. It’s a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space.As the Affiliate Marketing Manager at Kraken you’ll need to be highly-motivated, data-driven, and collaborative to drive our global affiliate program growth. Reporting to the Affiliate Lead, the candidate will be focused on scaling affiliate campaigns across priority geos and customer segments. This role will be a key member of the Growth Marketing team and will work closely with the numerous stakeholders including compliance, product, design, data analytics, and regional operations. The affiliate program has high potential for growth in the next 12-24 months as we expect to scale at least 5X. This is an opportunity to join a growing team at the onset and influence the strategy and direction of the channel.Kraken is a fast-paced and feedback-driven environment in a dynamic industry. Candidates should expect to solve complex business problems and be comfortable with some level of uncertainty and change
The Opportunity
- Develop the regional affiliate strategy in Kraken’s priority markets.
- Recruit new affiliates that align with the company’s goals and brand.
- Manage and nurture relationships with top affiliates to scale partnerships.
- Dive into data to identify areas of opportunity and share regular performance updates.
- Monitor affiliate content to enforce regional and product specific compliance.
- Plan and execute regular placement, partner, and creative tests to improve program metrics.
- Partner with marketing stakeholders to support go-to-market and promotional campaigns.
- Collaborate with external agencies to develop and execute program strategy.
Skills you should HODL
- 5+ years of experience in affiliate marketing with a proven track record of success in optimizing and scaling lead generation programs with annual budgets in excess of $2m.
- Ability to negotiate placements, payout structures, and terms with affiliates.
- Proficiency in affiliate marketing platforms and tools, Impact preferred.
- Creativity and persistence to pursue unconventional partnerships.
- Experience working in cross-functional teams in a fast-paced environment.
- Exceptional data analysis skills and a strong understanding of performance KPIs including CAC, ARPU, and ROI.
- Excellent written and verbal communication skills in an asynchronous environment.
- Strong knowledge and passion for the crypto industry
- Experience in crypto/fintech is a plus but not required
Listed in: Cryptocurrency Jobs, Remote Crypto Jobs, Marketing Crypto Jobs, Content Crypto Jobs, Operations Crypto Jobs, Security Crypto Jobs, Exchange Web3 Jobs, Compliance Crypto Jobs, NFT Web3 Jobs, Manager Web3 Jobs, Data Crypto Jobs, Full Time Web3 Jobs.