Chief Marketing Officer

About the jobPantera is looking for a bold, crypto-obsessed, dynamic marketer who can develop, oversee, and execute brand, content, and communications initiatives that speak to the wider audience inclusive of founders, investors, crypto users and the general public. The successful candidate will partner with executive-level leaders across the firm to develop and direct initiatives that strengthen the integrity, visibility, and differentiation of the Pantera brand.ResponsibilitiesMarketing and CommunicationsWork with senior leadership to understand the firm’s mission, goals, and outcomes, and develop a marketing strategy that reflects those priorities and accomplishments. Manage a distributed team of Content Writers and Marketing ManagersEstablish and manage annual marketing and communications budgetServe as a culture carrier and thoughtful leader that can attract, develop, and retain top talentEnsure a robust, proactive digital and social media presence that maintains the integrity and consistency of all communications and contentCollaborate on investor and founder engagement strategies, leveraging CRM, digital marketing, and other key tools to manage, optimize, and track the effectiveness of such strategies or initiativesLaunch strategic initiatives that proactively build Pantera’s brand and storytelling, centered around Pantera’s founder-first mission and values, our firm’s value-add, and the success of our 200+ foundersPublic RelationsStrengthen Pantera’s media presence across print, online, and broadcast channels Manage a robust network of media partners, journalists, and editors to engage with Pantera and our portfolio on key announcements, messaging, and brandEnsure Pantera’s brand identity and reputation are protected and portrayed accurately and consistently in the public sphereMobilize the leadership and investment team, as needed, to respond rapidly and effectively to time-sensitive media mattersWork with Public Relations partners to secure key speaking engagements for members of the Pantera team and its portfolio companiesContentOversee the full lifecycle of content marketing, from strategy and planning to publishing, distribution, analytics, measurement, and optimizationSupervise day-to-day operations of our Content team, coordinating the execution and delivery of content across internal and external contributorsLeverage our Investment team’s expertise to align themes and areas of interest with Pantera’s status as a thought leader in our fieldCreate a culture of excellence, elevating our content production standards and integrating metrics into editorial decision-making to align content creation with the firm’s strategic goals 

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