Copywriter - Otherlife

Copywriter

Job Location: Toronto, Canada

Job Type: Full-time, in-office

About Otherlife: 

Otherlife by MoonPay is a creative agency specializing in web3 product strategy, design, development, and branding for the world's leading companies and brands including Arsenal Football Club, Coinbase, OpenSea, and Shopify. We are a team of passionate creators who are committed to designing and building innovative and impactful solutions for our clients in the web3 space. Our goal is to push the boundaries of what's possible with web3 technology, and we are always on the lookout for talented individuals who share our vision.

About the Position:

We are seeking a talented and versatile Copywriter to join our creative and marketing teams. As a Copywriter, you will play a crucial role in crafting compelling and engaging copy for various marketing campaigns and creative projects. Reporting to the Vice President of Marketing, you will collaborate closely with cross-functional teams, including marketing and design to deliver high-quality written content that effectively communicates our agency's and our clients' messages. This is an exciting opportunity to contribute your exceptional writing skills and creativity to drive brand awareness and customer engagement.

Key Responsibilities:

• Copywriting for Marketing Campaigns:
• Develop persuasive and captivating copy for integrated marketing campaigns across multiple channels, including digital, social media, print, and email.
• Collaborate with the marketing team to understand campaign objectives and target audience, ensuring the copy aligns with brand messaging and campaign goals.
• Write clear and concise copy that grabs attention, communicates key messages, and motivates the audience to take action.

• Creative Content Development:
• Work closely with the creative team to create compelling and innovative content that supports the visual elements of various projects, including presentation decks, websites, advertisements, videos, and social media.
• Generate impactful headlines, taglines, and storytelling narratives that convey the desired brand voice and resonate with the target audience.
• Ensure consistency of messaging and brand tone across different platforms and touchpoints.

• Brand Messaging and Positioning:
• Collaborate with the brand team to develop and refine brand messaging and positioning strategies.
• Write brand guidelines, tone of voice guidelines, and other reference materials to ensure consistent and effective communication across all channels.
• Craft engaging copy that accurately reflects our agency's and our clients' unique value propositions and differentiates them in the market.

• Content Editing and Proofreading:
• Edit and proofread marketing materials and creative content to ensure accuracy, clarity, and adherence to brand guidelines.
• Collaborate with cross-functional teams to refine and enhance content based on feedback, ensuring alignment with campaign objectives and messaging.

• Collaboration and Communication:
• Work closely with the marketing, design, and brand teams to understand project requirements, target audience, and campaign goals.
• Participate in brainstorming sessions, offering creative input and ideas to enhance marketing and creative projects.
• Communicate effectively with team members to ensure smooth workflow, project coordination, and timely delivery of high-quality copy.

Requirements:

• Bachelor's degree in communications, marketing, journalism, or a related field.
• Proven experience as a copywriter in an agency or creative environment.
• Exceptional writing skills with a strong portfolio demonstrating creative and impactful copywriting across various channels.
• Proficient understanding of branding, marketing strategies, and target audience analysis.
• Solid knowledge of grammar, punctuation, and writing styles.
• Ability to adapt writing tone and style to match different brands and target audiences.
• Strong attention to detail, with excellent editing and proofreading abilities.
• Familiarity with SEO principles and keyword research is a plus.
• Proficiency in content management systems and collaboration tools.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills, with a collaborative and team-oriented mindset.
• Deep understanding of web3 technologies is a bonus

Minimum Experience: 

• 5+ years of experience in a copywriting role, preferably in an agency environment.

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