What will you be doing?
- Be hands on to define, implement and optimize marketing campaigns for all Instalabs products to grow brand awareness and improve brand sentiment with key demographics through organic channels
- Collaborate with the CEO and CTO to define and execute GTM strategies that align with our vision, target market, and competitive landscape
- Define KPIs and metrics to measure the success of GTM initiatives, track performance, and iterate on strategies based on data-driven insights
- Lead the planning and execution of product launches, from defining launch timelines to creating launch assets and coordinating cross-functional activities
- Ensure consistent presentation, messaging and design across all Instalabs marketing channels
- Work with CEO and external specialists to iterate on our brand style and narrative to ensure cut through in a competitive industry
What skills do you need?
- Strong demonstrable experience in marketing, with a focus on product marketing, GTM strategy, or related areas - ideally in a start up
- Solid knowledge of the DeFi/Web3 industry is a must
- Entrepreneurial mindset with a passion for startups, innovation and disruptive technologies
- Be a hands on self starter and have strong ownership skills
- An ability to create great copy and witty communication suitable for different audiences
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Ability to thrive in a fast-paced, ambiguous environment and adapt quickly to changing priorities and requirements
- Although we are remote, this role is for people based in the UK only
Listed in: Crypto Jobs, Remote Web3 Jobs, Web3 Crypto Jobs, Marketing Web3 Jobs, DeFi Crypto Jobs, Data Web3 Jobs, CTO Web3 Jobs, Full Time Web3 Jobs.
DeFi Marketing Lead at Instalabs: FAQ
Is the DeFi Marketing Lead role at Instalabs remote?
Yes — Instalabs is hiring this DeFi Marketing Lead as a remote role. You can apply from anywhere unless the listing specifies a region.
What skills are required for the DeFi Marketing Lead role at Instalabs?
This DeFi Marketing Lead role is associated with the following skills and technologies:
- Remote
- Web3
- Marketing
- DeFi
- Data
- CTO
Read the full job description above for the complete list of requirements.
Is the DeFi Marketing Lead role at Instalabs full-time or contract?
Instalabs is hiring this DeFi Marketing Lead as a full time position.
How do I apply for the DeFi Marketing Lead role at Instalabs?
You can apply for the DeFi Marketing Lead role at Instalabs directly on this page using the Apply button. Remote candidates are welcome. Applications submitted through CryptoJobsList reach the employer directly.