Our client, a leading group in the iGaming industry with millions of users worldwide, are seeking a highly strategic and results-driven Director of Acquisition to lead user acquisition efforts targeting crypto-savvy audiences and drive them to their global gambling platforms. The ideal candidate will have deep expertise in community-driven marketing, with a proven track record of acquiring users through platforms like Discord, Telegram, Steam Chat, Rocket, Chanty, and other emerging chat-based platforms.
You will be responsible for developing and executing high-impact acquisition strategies, leveraging crypto communities, influencers, and growth hacking techniques to scale user acquisition while optimizing ROI.
Key Responsibilities
- Develop and execute user acquisition strategies targeting crypto users across Discord, Telegram, Steam Chat, and other chat-based platforms.
- Identify, engage, and convert high-value crypto communities into active gambling platform users.
- Collaborate with growth marketing, CRM, and data teams to optimize funnels and maximize LTV (Lifetime Value).
- Manage partnerships with crypto influencers, affiliate marketers, and community moderators to drive scalable acquisition.
- Leverage on-chain analytics and crypto-native marketing tools to track and optimize campaigns.
- Stay ahead of emerging trends in crypto, decentralized communities, and Web3 to identify new acquisition channels.
- Work closely with product teams to align acquisition strategies with platform features tailored for crypto users.
- Monitor and report on KPIs, ensuring efficient CAC (Customer Acquisition Cost) and strong conversion rates.
Required Skills & Experience
- 5+ years in performance marketing, user acquisition, or growth marketing, in crypto, gambling, or fintech.
- Proven success in acquiring users through Discord, Telegram, Steam Chat, or similar platforms.
- Deep understanding of crypto communities, blockchain trends, and Web3 user behaviour.
- Experience with affiliate marketing, influencer partnerships, and community-driven growth.
- Strong analytical skills with expertise in tracking tools (Google Analytics, Mixpanel, Chainalysis, Dune Analytics, etc.).
- Familiarity with on-chain marketing strategies (airdrops, NFT integrations, token incentives).
- Ability to work in a fast-paced, globally distributed team.
Preferred Qualification:
- Experience working in the iGaming industry with an understanding of the unique challenges and opportunities it presents
Listed in: Cryptocurrency Jobs, Marketing Web3 Jobs, Community Web3 Jobs, Web3 Crypto Jobs, Discord Crypto Jobs, Full Time Crypto Jobs, Remote Web3 Jobs.