Growth Marketer

The role

As the Growth Marketer for Co:Create Ink, you will play a crucial role in shaping our acquisition strategy and building a community around the Co:Create Ink platform. You will work closely with the product team on mapping out loyalty strategies that drive engagement. You’ll identify growth opportunities, develop and implement marketing strategies, and analyze performance to drive continuous improvement. Your passion for the tattoo industry paired with your innovative strategies will be instrumental in executing our vision of elevating the work of tattoo artists.

You’ll get to

• Create and execute content marketing campaigns that increase Co:Create Ink’s visibility, engagement, and community growth
• Oversee and maintain the Co:Create Ink’s presence on various social media platforms (Twitter, TikTok and Instagram)
• Generate and curate engaging content, including graphics, videos, blog posts tailored to our audience and optimized for search
• Manage and run the Ink loyalty program to enhance user retention and brand loyalty
• Develop and execute growth strategies aimed at increasing platform adoption, user engagement, and revenue growth
• Analyze performance data and develop reports that provide insights into marketing performance
• Collaborate with the product team to enhance the user experience based on consumer feedback and data
• Stay up to date on all things related to the tattoo industry and have a finger on the pulse of the industry while applying that knowledge to future strategies

Who we are looking for

• 5+ years of experience in growth marketing with at least 1 year of that experience at a startup
• 3+ years of proven experience managing social media accounts (Instagram preferred)
• Strong analytical and quantitative skills with a deep understanding of metrics, optimization, and growth models
• Experience with digital marketing tools (Google Analytics, Hootsuite)
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams
• Strong project management skills and the ability to manage multiple projects simultaneously
• A motivated and driven self-starter
• Ability to work independently and manage multiple priorities in a fast-paced, dynamic environment
• Strong problem-solving skills and ability to think creatively.
• A passion for the art and tattoo community, with a keen understanding of how to build and nurture relationships in this space

Bonus

• Experience in the tattoo industry
• Experience managing loyalty programs
• Experience/expertise in producing video content (TikTok, Reels)

Benefits & perks

• Fully remote team (US time-zone based employees only at this time)
• Team offsites twice a year at locations across the country
• Health insurance
• 401k Retirement plan
• Unlimited vacation & paid time off
• Two company-wide shut downs a year to give everyone the week off in both the summer and winter.
• $325/month in “get what you need” funds.
• Hate Monday meetings? so do we!  We have a strong “no meetings” policy on Mondays.

Salary & compensation

• Competitive salary, as well as lucrative equity and tokenomics incentives.  Curious what that means? Learn more about how we determine salary at Co:Create.
• Annual salary: $100,800-109,200
• Equity Compensation: 0.022% - 0.031%

Our culture

When hiring candidates, we look for signals that a candidate will thrive in our culture:

We own the work

• We have a bias for action:  We make informed, bold decisions, using data when possible. (Get sh*t done!)
• We lean into our strengths:  We each have superpowers and we strive to create an environment where individuals are able to do what they do best.

We own the team’s success

• We care personally, and challenge directly: We know and care about each other. We challenge each other to be better.  We don’t care about being right, but getting right.
• We assume the best of one another: We trust in each other and our team that we are all communicating and acting with the best intentions in mind.

We own the customer’s success

• We earn our right to exist every day: We show the resilience and innovation needed to prove ourselves in an ever-evolving competitive market.
• We succeed, when our customers succeed: If our customers aren’t winning, neither are we.

We own the startup mentality

• We approach everything with curiosity: We seek to understand. We stretch beyond our personal areas of expertise.  We learn as much as we can in a rapidly evolving space.
• We are optimistic, but realistic: We know we will be successful, but have a healthy respect for challenges we have to overcome.
• We are committed to a more inclusive future: Our team reflects our company mission of making web3 a more inclusive and welcoming space for everyone.

About Co:Create

Co:Create is the first endeavor from Gesso Labs, a team of web3 entrepreneurs, engineers, artists, and operators.  Gesso, (pronounced “Jesso”, the Italian word for chalk) is a primer applied to blank canvases that serves as the foundational layer all other paints adhere to. Our name speaks to what we aim to deliver: tooling and infrastructure that empowers brands to realize the promises of web3. Co:Create enables innovative brands to unlock the power of their community — fueled by our astonishingly simple community activation tools built on web3. With Co:Create, brands can now drive so much more than loyalty by offering all kinds of gamified, truly self owned rewards such as digital collectibles, drops, loyalty points, on-chain status and more. We are backed by some of the best projects and technical minds in the space and we’re excited to have many of these partners along for the ride as investors, advisors and future users of the product. We are a woman-led company and believe in fostering a diverse and inclusive workplace. Candidates of all protected classes are encouraged to apply and we offer equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.

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