Retention & Lifecycle Manager

Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.Become a Krakenite and build the future of crypto!The TeamThe Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies. It’s a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space.Kraken is seeking a Senior CRM & Lifecycle Marketing Manager to focus on key acquisition, onboarding, engagement and ongoing adoption efforts. This Manager will be responsible for developing lifecycle strategies across a portfolio of products with a focus on engaging and retaining loyal clients through email, push, in-app and other lifecycle channels. 

The Opportunity

• Assist the Director, Retention & Lifecycle in leading the strategy for lifecycle programs involving a mix of push, in-app, email, and SMS, delivering best-in-class member communications that increase activation, onboarding transactions, and other actions that improve client quality.
• Build and execute complex User Retention (CRM) campaigns that guide clients to relevant products and services within Kraken
• Conduct data analysis on campaign results, while using data to optimize and create operational plans 
• You will execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the customer lifecycle
• Own Lifecycle OKRs and metrics, with strong intuition and foresight to identify, size, and prioritize opportunities that inform a lifecycle roadmap to generate a meaningful contribution toward shared and team goals.
• Partner with our Data Intelligence and Growth Analytics teams to ensure the team is equipped to measure and attribute impact across KPIs, informing future strategy and prioritization.
• Continuously improve through an ongoing lifecycle experiment roadmap covering both short-term campaigns and long-term series, testing across incentives, creative, content, features, and cadence, deriving insights to tangibly impact initiatives across the org.
• Additional duties and responsibilities as assigned / needed.

Skills you should HODL

• 8+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution (a particular focus on acquisition and/or onboarding experiences is a plus).
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders
• Experience with CRM tools such as Salesforce, Braze, LeanPlum, and other campaign-building tools
• Strong awareness of user operations (i.e. loyalty programs)
• Advanced in Analytic tools such as Tableau, Looker, Great Plains, Big Query
• You’re the antithesis of a lone wolf: you clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback 
• You’ve got a couple of moonshot ideas for transforming marketing in crypto
• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

Location Tagging: #US #EU #Canada #LI-AG1Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. Stay in the knowFollow us on TwitterLearn on the Kraken BlogConnect on LinkedIn

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