3Commas.io is a leading developer of cryptocurrency trading software, building the leading automation platform for crypto tradingāturning complex markets into simple yet powerful algorithmic strategies. Our AI-driven bots (DCA, Grid, Signal), deep integrations with TradingView, and a robust API enable traders to automate and optimize across 15+ major exchanges, including Binance, Coinbase, OKX, and Bybit. We serve a global community of individual and institutional traders and developers who rely on our security-first, reliable, and battle-tested infrastructure to run strategies 24/7. Join us to build tools that power real trading volume, tackle hard product and engineering problems at scale, and make pro-level trading accessible to everyone.
Role Overview
As CRM Manager, you will own the strategy and execution of lifecycle marketing across email, push, in-app messaging, and automated flows - designing intelligent user journeys tailored to the behavior of crypto traders. Your mission is to improve activation, increase trading retention, reduce churn, and unlock revenue uplift through segmentation, automation, and data-driven experimentation.
This is a high-impact role, ideal for someone who understands the psychology of trading users, knows how to craft compelling lifecycle communications, and can balance creativity with analytics.
Key Responsibilities
- Develop and own CRM and lifecycle marketing strategies across all customer touchpoints (email, push, in-app, web).
- Map trader journeys (from first deposit to high-frequency trading) and design behavior-based automation flows.
- Create segmented communication frameworks based on trading volume, product usage, risk appetite, portfolio holdings, and regional preferences.
- Build and optimize multi-channel campaigns to activate new users, retain active traders, and reactivate churned cohorts.
- Execute continuous A/B and multivariate testing on messaging, incentives, and triggers.
- Collaborate closely with Product, Growth, and Data teams to align CRM efforts with product launches, trading feature rollouts, and key market events.
- Monitor core lifecycle KPIs: activation rate, retention curves (D1/D7/D30), reactivation rate, open/click-through/conversion rates, LTV, ARPU per segment.
- Translate data insights into actionable campaign improvements and report findings to leadership with clarity and precision.
- Ensure CRM performance dashboards are maintained and reliable.
- Maintain clean user segments and list hygiene, ensuring compliance with GDPR, CAN-SPAM, and relevant crypto marketing regulations.
- Stay ahead of CRM trends, trading user behavior patterns, and competitive lifecycle strategies in the fintech/crypto space.
Requirements
- 3+ years in CRM, retention, lifecycle marketing, or growth automation.
- Proven experience running CRM campaigns inĀ fintech, trading, or crypto platforms.
- Hands-on proficiency with CRM and marketing automation tools (Braze, HubSpot, Salesforce Marketing Cloud, Iterable, or similar).
- Experience with mobile CRM (push, in-app messaging, dynamic triggers).
- Strong analytical mindset - able to read funnel data, run cohort analysis, and interpret retention metrics (SQL or basic data querying is a plus).
- Fluent in English with exceptional clarity in written communication.
Nice to Have:
- Familiarity with crypto trading concepts (orders, balance tracking, portfolio performance, PnL behaviors).
- Experience working with multi-geo, multi-language CRM flows.
- Understanding of event-driven architecture and working with technical teams on event triggers and user state logic.
- Experience with personalization engines or token-based incentive mechanics.
Why Join 3Commas.io?
š§Ā Impact at Scale
Drive product innovation for a platform used by millions of traders and developers worldwide.
š§Ā Strategic Influence
Shape the product roadmap and user experience alongside executive leadership.
š§ Ā Culture of Growth
Join a passionate, talented team where ideas are valued, and careers are accelerated.
šĀ Global & Remote
Work flexibly from Barcelona, Tallinn, Cyprus ā or remotely, in sync with our distributed product and tech teams.
Equal Opportunity Statement
3Commas.io is proud to be an equal opportunity employer. We believe diversity fuels innovation and welcomes applications from individuals of all backgrounds, identities, and experiences ā regardless of race, gender, age, religion, disability, or sexual orientation.
Senior CRM Manager at 3Commas: FAQ
How much does the Senior CRM Manager role at 3Commas pay?
The Senior CRM Manager position at 3Commas pays EUR 75k-100k/year. Compensation may vary based on experience and location.
Where is the Senior CRM Manager role at 3Commas based?
The Senior CRM Manager role at 3Commas is based in Spain. Check the job description for any remote or hybrid options.
What skills are required for the Senior CRM Manager role at 3Commas?
This Senior CRM Manager role is associated with the following skills and technologies:
- Marketing
- Community
- Trading
- Full Time
- DeFi
- Web3
Read the full job description above for the complete list of requirements.
Is the Senior CRM Manager role at 3Commas full-time or contract?
3Commas is hiring this Senior CRM Manager as a full time position.
How do I apply for the Senior CRM Manager role at 3Commas?
You can apply for the Senior CRM Manager role at 3Commas directly on this page using the Apply button. Spain candidates are welcome. Applications submitted through CryptoJobsList reach the employer directly.