Senior Growth Marketing Manager (GameFi)

What your day is going to look like:

• You process analytics data and tweak our User Acquisition and Marketing plans like a quantum computer.
• You smack our project selling points and branding in the face of millions of users like Luffy with his Jet Gatling.
• You build relationships with all the best partners and projects and pitch them EFAS through all means possible by getting us a lot of great exposure opportunities.

Responsibilities:

• Lead the strategic planning and execution of all the branding and growth efforts;
• Define KPIs and metrics to measure the success of GTM initiatives, track performance, and iterate on strategies based on data-driven insights;
• Take ownership of public relations initiatives for both the company and its executives to strengthen our positioning and branding;
• Foster and nurture relationships with key industry journalists, influencers, content creators, and other partner projects for strategic outreach and engagement;
• Ensure brand consistency and messaging alignment across all communication channels to strengthen and safeguard our branding;
• Promote the brand through AMA sessions and Twitter Spaces;
• Gather market insights for analysis and strategic output on products, industry, competitors, and market trends.

Experience and skills:

• Minimum 5 years of experience with web-based products, with at least 3 years in lead roles within web3 projects (e.g., DeFi, GameFi);
• Mastery proficiency in English (C2 or native speaker);
• Strong communication, brand promotion, event planning, and content creation skills;
• Extensive knowledge of all current and emerging trends in the NFT space;
• Excellent writing, communication, and presentation skills.

Bonus:

• Extensive Growth Knowledge;
• Chinese working proficiency;
• Deep love for gaming.

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