Senior Marketing Manager, Americas (Latam)

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

• Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met
• Work with global marketing to localize relevant campaigns in service of user growth
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
• Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
• Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences
• Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways
• Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience
• Manage new media partnerships end-to-end to drive measurable growth
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
• Help shape the Binance brand in Latam Region
• Management of team. 

Requirements:

• Fluency in Portuguese, Spanish and English is a must
• Minimum 5 years of relevant marketing experience, preferably in a fast paced industry
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
• Must have a strong interest and knowledge in crypto/blockchain/technology
• Must be able to work independently
• A university degree relating to Marketing is a plus
• Strong coordination skills and strategic mindset for marketing
• Familiarity with online and offline marketing avenues such as social media, community management, and event management
• Proven experience in growing and managing user base.

Working at Binance• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attireBy submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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