Social Media Specialist (TikTok)
atBinance
Aug 18
Founded by Changpeng Zhao (CZ) in 2017, Binance is currently the largest cryptocurrency exchange in terms of daily volume. Binance is the core global exchange. However, Binance operates separate exchanges in some countries such as the US, UK, Singapore, and Turkey due to regulatory reasons.
Since Binance has global operations, the exchange does a lot of hiring on a regular basis. Being a market leader, Binance Jobs also come with significant perks. Most of the jobs are remote, with flexible working hours. Binance also offers health insurance, the option to be paid in crypto, and programs to develop your skills.
If you're looking for Binance US Jobs, a wide range of them are also available most of the time. On average, the Binance Interview process lasts 2-4 weeks with 4 steps: Application Review, Interview, Offer, and finally Onboarding.
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
Responsibilities:
- Be a part of the central social media team, own the @Binance TikTok account, responsible for account output, engagement, growth and sentiment.
- Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team, with scope not limited to TikTok or video content.
- Produce and edit high quality, engaging, original content that can be used cross-platform.
- Manage relationships with third party creators including project management, briefing and feeding back on deliverables.
- Monitor and effectively leverage TikTok or other social media trends.
- Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams.Â
- Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
- Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations.
- Engage and build communities through one-on-one as well as one-to-many conversations.
- Have fun!
Requirements:
- 6+ years of experience in digital marketing or social media related roles.
- Mandatory to be native or fluent English speaker.
- A deep understanding of TikTok & social media algorithms.
- Proven success of creating high-performing content on TikTok.
- Knowledge of TikTok trends and the best performing content types.
- Experience with getting creative within brand guidelines.
- Video editing proficiency. Project management experience.
- Keen sense of the crypto market in general.
- A meme connoisseur.
- A clear and concise style of communication, with a creative/fun spin when relevant.
- Strong sense of responsibility.
- Self-motivated and results-oriented.Â
- Remote and startup experience is a plus.
Listed in: Cryptocurrency Jobs, Web3 Crypto Jobs, Remote Web3 Jobs, Non Tech Web3 Jobs, Marketing Web3 Jobs, Content Crypto Jobs, Exchange Crypto Jobs, Social Media Crypto Jobs, Data Web3 Jobs, Meme Web3 Jobs, Startup Web3 Jobs, Full Time Crypto Jobs.
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