Web3 Marketing Policy Jobs in Europe

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

Your Purpose 

Bitso is building the next generation financial platform in Latin America - a place where people can save, invest, trade, and grow their wealth through a modern suite of financial products, including crypto and traditional assets.

As a Senior Product Manager for Core Experience, you will own the heart of the Bitso app - the experiences that turn new users into active customers and long-term customers in our financial ecosystem.

You will lead the strategy and execution for the core product lifecycle inside the app, including activation, cross-sell, product upgrades, retention, rewards, and loyalty experiences. Your mission is to ensure Bitso is not only easy to start with, but increasingly valuable the longer customers stay with us.

This role sits at the intersection of product strategy, behavioral design, and growth, shaping the experiences that help millions of people discover, adopt, and engage with Bitso’s expanding portfolio of financial products.

You will partner closely with Engineering, Design, Data, and Marketing to define the roadmap for the Bitso app and build experiences that customers rely on to manage, move, and grow their money.

Reports To

Product Director, Retail Journeys

Who You Are 

• 5–8+ years of Product Management experience, with a track record of owning end-to-end product areas in consumer products
• Proven experience building or scaling consumer mobile products used by large user bases
• Demonstrated success improving core lifecycle metrics such as activation, engagement, retention, or monetization
• Strong experience using product analytics and experimentation to drive product decisions
• Ability to define product strategy and translate it into clear roadmaps and shipped product
• Experience leading complex cross-functional initiatives across engineering, design, data, and go-to-market teams

Nice to have

• Experience owning core product experiences in large-scale consumer apps
• Experience in growth, lifecycle, or engagement product teams
• Experience building products in fintech, investing, trading, or financial services

What You Will Do 

• Own the product strategy and roadmap for Bitso’s Core Experience, covering activation, cross-sell, upgrades, retention, and loyalty.
• Design and launch experiences that help users discover, adopt, and engage with Bitso’s financial products.
• Identify growth opportunities through user behavior analysis, experimentation, and product insights.
• Lead cross-functional product development with Engineering, Design, Data, and Marketing to ship high-quality experiences at scale.
• Drive initiatives that improve key lifecycle metrics, including activation, engagement, retention, and product adoption.
• Align stakeholders across teams to ensure a coherent and consistent product experience across the Bitso platform.

Your Team

You will lead the Core Experience product area, working closely with a dedicated Engineering Manager, Product Designer, and cross-functional partners across Data, Marketing, and Operations.

This team owns the experiences that drive activation, cross-sell, product upgrades, retention, and loyalty across the Bitso app, ensuring customers continue to find value in the platform over time.

Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don't match every point in the description, we still want to hear from you.

#LI-Remote

Who We Are

With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.

When we hire people for our team, we specifically test for the following traits in addition to our cultural values:

• Mission-Driven: We seek individuals who are passionate about crypto and Bitso’s mission and resilient in facing industry challenges

• High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility.

• Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.

• Self-Management: We look for individuals who can independently manage their work, career, and professional development.

Compensation & Benefits

At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.

So for those willing to commit, adapt and pioneer the most important change of the century we offer:

• Me Time program, including unlimited paid time off.
• Remote-first work environment.
• Employee Stock Option program.
• Zero trading fees through our Bitso Alpha app.
• Extended Family LeavePolicy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
• Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.

Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!

• These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
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