Web3 Sales Jobs in China, APAC

Role Overview

CertiK is the global leader in Web3 and blockchain security. We are seeking a high-energy, target-driven Business Development Manager based in Hong Kong to accelerate our growth across the APAC region.

In this role, you will lead end-to-end sales cycles—from proactive outbound lead generation to closing deals for our suite of security solutions, including smart contract audits, penetration testing, formal verification, Skynet threat monitoring, and compliance services.

You will serve as a bridge between traditional financial institutions entering the digital asset space (Web2) and crypto-native projects (Web3), leveraging your regional market understanding and language capabilities to secure high-value security partnerships.

Key Responsibilities

• Pipeline Generation & Outbound BD: Actively identify, prospect, and engage decision-makers (CTOs, Founders, Head of Web3/Digital Assets) across blockchain protocols, DeFi projects, RWA tokenization platforms, exchanges, and Web2 institutional entrants.

• Full Sales Cycle Execution: Drive complex, multi-stakeholder sales cycles from initial outreach and technical discovery to proposal creation, price negotiation, and contract execution.

• Enterprise & Institutional Sales: Engage traditional financial institutions, asset managers, family offices, and tech enterprises seeking institutional-grade security for their Web3 initiatives.

• Cross-Functional Collaboration: Work closely with CertiK’s global security engineering, solutions architecture, delivery, and marketing teams to ensure smooth deal execution and client onboarding.

• Account Expansion & Networking: Build long-term relationships with key accounts to drive renewals, audit add-ons, and monitoring subscriptions. Represent CertiK at local industry events, conferences, and ecosystem meetups.

Key Requirements & Qualifications

• Experience: 2–5 years of successful B2B sales or business development experience in Web3, blockchain security, cybersecurity, SaaS, or institutional fintech.

• Domain Knowledge:

  • Strong familiarity with Web3 native ecosystems (EVM chains, Layer 1/Layer 2 protocols, DeFi, tokenomics, smart contract architectures).

  • Good understanding of Web2 cybersecurity fundamentals (e.g., penetration testing, code review, risk assessments).

• Core Languages: Professional working proficiency (written and spoken) in English and Mandarin for regional collaboration and global client management.

• Track Record: Proven ability to meet or exceed quarterly sales quotas through structured outbound outreach and consultative deal closing.

Language & Skills Bonuses (Highly Preferred)

• Cantonese Advantage (Bonus): Native or full professional fluency in Cantonese is a strong advantage for localized Hong Kong institutional coverage, government/regulatory networks, and local Web3 builders.

• Regional Asian Languages (Bonus): Proficiency in additional regional languages—such as Japanese, Korean, or Vietnamese, —is a significant bonus for driving APAC cross-border expansion or local market expansion.

• Security & Audit Familiarity: Direct experience selling smart contract audits, penetration tests, or bug bounty services.

• Regulatory Context: Understanding of Hong Kong’s digital asset licensing landscape (e.g., SFC VASP regulations, HKMA stablecoin frameworks).

• Education: Bachelor’s degree in Computer Science, Cybersecurity, Finance, Business Administration, or a related field.

This role must be performed outside the United States. We are unable to consider candidates who will work from within the U.S. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.