How to Hire an NFT Expert
The NFT industry has witnessed an unprecedented surge in popularity and growth, with global sales soaring to $25 billion by the end 2023, reports DappRadar. This meteoric rise has in turn driven up the demand for NFT experts to new heights.
As NFTs present newer and undiscovered opportunities, several projects are turning to NFT Experts to facilitate the creation, marketing, and sale of these unique digital assets, making their specialized skills indispensable in this evolving landscape.
What are the responsibilities of an NFT Expert?
Before making an NFT Expert hire, it’s important to be aware of all the responsibilities they are typically assigned. This is so that you can make a more informed job description and have any idea of what part they’ll play for your project. Some of these responsibilities include:
Create and manage NFTs: NFT experts have the duty of brainstorming, creating, and overseeing NFTs across different blockchain platforms. They should be able to use their technical skills to tokenize digital assets and guarantee their authenticity on the blockchain.
Develop marketing strategies: Come up with innovative marketing strategies that focus on providing visibility for and promoting NFTs or NFT collections to an intended audience.
Collaborate with artists: Collaborate closely with artists, creators, and brands to bring NFT projects to fruition. By conducting outreach, establishing creative partnerships and understanding the unique vision of content creators, they play an important role turning artistic concepts into NFTs.
Navigate legal and regulatory landscape: Comprehensively understand the legal and regulatory considerations surrounding NFTs. Ensure compliance with relevant laws and regulations, safeguarding NFT projects from potential legal pitfalls and ensuring a secure and compliant environment.
Industry trends: Stay updated on the latest trends and advancements in the NFT space. Monitor industry developments, technological innovations, and market trends to adapt strategies and approaches in order to capitalize on emerging opportunities and stay ahead of the curve.
Ensure security and integrity: Prioritize the security and integrity of NFTs throughout the creation and sale process. Implement security measures, encryption protocols, and best practices that safeguard NFT assets from unauthorized access, fraud, and tampering.
Measure performance: Establish key performance indicators (KPIs) to measure the success of NFT projects. Analyze metrics, tracking performance indicators, and evaluating project outcomes to report the impact and effectiveness of NFT initiatives.
In essence, NFT experts play a multifaceted role that encompasses technical proficiency, creative collaboration, strategic marketing, legal compliance, and continuous innovation in the fast-paced realm of NFTs. Their expertise and acumen are instrumental in driving the success and sustainability of NFT projects in a rapidly evolving digital landscape.
Where to find your next NFT Expert
Once you’re clear on what responsibilities you want your NFT Expert to have, there are a number of places you can go to find them. What matters here is how quickly you’re hiring, if you’re strapped for time and if there’s a budget allocated for it.
You can check out profiles and portfolios on platforms like LinkedIn and Upwork through a quick search. The problem you may face here is that these are general platforms and most of the Web3 community usually stays more active on niche Web3 websites, like Web3 talent boards. Here you can find a more active community of professionals in the blockchain and crypto space, along with their profiles and links to portfolios.
If you have time, you can go to social platforms popular among Web3 professionals such as Twitter and Discord. A lot of NFT experts network, share insights, and showcase their expertise there and hiring managers can connect with them. The only problem is that it takes a lot of observation, following, searching and waiting to come across great talent because not all the community there is looking for a job nor is there a professional profile of sorts to go through.
If you’re not in a hurry, you can also head over to NFT-specific communities on Reddit threads or specialized online forums like NFT Talk and NFT Insider. These are hubs for NFT enthusiasts and experts to exchange ideas, collaborate on projects, and seek career opportunities. Participating in these communities can provide hiring managers with access to a pool of skilled NFT professionals. The same can be said about attending NFT industry conferences, events and summits that offer valuable networking opportunities for hiring managers to connect with NFT experts and innovators, which can lead to meaningful interactions with potential candidates.
Questions to ask when hiring NFT Experts
When evaluating candidates for NFT expert roles, hiring managers should pose insightful questions that assess the candidate's expertise, experience, and approach to NFT projects.
Can you explain the process of creating an NFT, from concept to launch?
The purpose of this question is to assess the candidate's technical knowledge and understanding of the NFT creation process. They should be able to tell you about a previous experience where they dealt with several aspects like partnering, collaboration, writing smart contracts, and dropping the collection, etc.
How do you approach marketing NFTs to different audiences?
The purpose of this question is to evaluate the candidate's marketing skills and ability to tailor strategies to diverse target markets. The candidate should be able to tell you their methodologies and approaches, drawing upon previous experiences and explaining how they successfully marketed to several demographics.
Can you provide an example of a successful NFT project you have worked on?
The purpose of this question is to assess the candidate's experience and track record of delivering successful NFT initiatives. You should be looking for timelines and numbers when asking this question. How much time were they allotted and did they complete the project in the given timeline? How much were total sales? Where can we see the collection?
Can you explain the legal and regulatory considerations surrounding NFTs?
The purpose of this question is to evaluate the candidate's understanding of legal compliance and risk management in the NFT ecosystem. This is an answer a true NFT expert would be able to answer for you in detail, as they not only have knowledge of it, but will have dealt with these considerations before and after the release of collections.
How do you collaborate with artists, creators, and brands to develop NFT projects?
The purpose of this question is to assess the candidate's ability to foster creative partnerships and drive collaborative NFT initiatives. They should be able to tell you about their research, selection and outreach process. They should also be able to tell you about the channels they chose to establish these partnerships, or if they went the extra mile and attended NFT conferences and exhibitions to make stronger connections and forge partnerships.
Can you discuss a challenging NFT project you have worked on and how you overcame obstacles?
The purpose of this question is to evaluate the candidate's problem-solving skills, adaptability, and resilience in navigating complex NFT projects. While it’s great to hear success stories, some great learnings and problem-solving comes during challenges - so encourage them to mention what went wrong and what the conclusion of it was.
How do you measure the success of an NFT project?
The purpose of this question is to assess the candidate's ability to define success metrics, track performance indicators, and evaluate the impact of NFT initiatives.
Can you discuss your experience with NFT marketplaces and platforms?
The purpose of this question is to evaluate the candidate's familiarity with NFT marketplaces, platforms, and distribution channels, and their ability to navigate these ecosystems effectively. As part of their previous initiatives, they must have tried and released NFTs on several NFT platforms - encouraging them to name them and how they used their distinctive features to get the job done.
By posing these targeted questions, hiring managers can gain valuable insights into the candidate's skills, experience, and suitability for the role of an NFT expert. This can enable them to make informed hiring decisions and build a high-performing team in the dynamic and competitive NFT industry.
We hope this is enough to help you hire an NFT Expert. If you’re immediately looking, scroll to the top of the page to explore and hire NFT Experts available for work.