Binance Accelerator Program - B2B Product Marketing

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.About Binance VIP & InstitutionalBinance VIP & Institutional empowers institutions and private wealth clients with robust asset management infrastructure, personalized VIP services and advanced end-to-end institutional trading tools powering the world's most regulated and reliable trading platform. With deep financial services experience in both traditional and crypto markets, its global team of trusted experts provides VIP & Institutional clients with the support they need to confidently capitalize on the industry's deepest liquidity and tightest markets.For more information, visit: https://www.binanceinstitutional.com

Responsibilities:

• Work closely with the B2B Product Marketing Lead to develop and execute end-to-end go-to-market strategies for product launches
• Support the production of marketing collateral to educate our clients on product value proposition, including blog articles, social media content, newsletter and more as needed
• Research the latest industry news and provide consistent updates to internal stakeholders with market reports
• Assist in monitoring and synthesizing platform analytics into actionable insights that will drive our overall product marketing and content strategies
• Help maintain an active content and social media calendar and provide input in ways we can improve our existing processes

Requirements:

• Degree in Marketing, Economics, or other related fields preferred
• Must show strong knowledge and interest in crypto
• Excellent English oral and written communication skills, Mandarin is a plus
• Relevant coursework, portfolio, or other experiences showing your ability to carry out the responsibilities listed above
• Self-driven, organized, and comfortable working in a very fast-paced environment
• Comfortable speaking out and showing proactivity in taking on new initiatives

About this opportunityWith our 6-month-long Binance Accelerator Program, you will gain hands-on B2B experience in one of the fastest growing sectors in the cryptocurrency industry for the most influential company in digital assets.You will be working directly with the B2B Product Marketing Lead on key projects that have a direct impact on our company and developing strong B2B marketing skills, including product positioning and messaging, competitive analyses, go-to-market strategies and content marketing. This role will also allow you to continuously learn about the latest industry trends and technologies that are shaping institutional crypto markets.We are looking for a self-driven, creative and analytical recent graduate or graduate student with robust research and marketing skills. Experience or exposure to copywriting, social media and/or prompt engineering is preferred. Candidates must show a base level of knowledge about cryptocurrency and financial markets.About Binance Accelerator Program Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HEREWorking at Binance• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless• Tackle fast-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Balance life and work with flexible working hours and casual work attireLearn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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