Binance Accelerator Program - Social Media (Greater China)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.About Binance Accelerator Program  Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE Who may apply Current university students and recent graduates

Responsibilities:

• Manage Binance social accounts, from shaping strategy to creating and posting content.
• Working with the social team, product teams and product marketing team to define content strategy and branding.
• Maximise content distribution through other Binance channels.
• Be part of the central social media team, contributing to the main Binance accounts on each platform.
• Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams
• Work with partners to create and execute growth campaigns and events.
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
• Analyze social media landscape to supply actionable insights.
• Engage and build communities through one-on-one as well as one-to-many conversations.

Requirements:

• Currently pursuing or graduated from Bachelors in Marketing or other relevant fields.
• Deep understanding of the crypto market and on-going trends.
• Must be completely plugged in to crypto twitter - aware of current meta, key players, sentiments, trends, etc.
• Good knowledge of crypto and Binance’s product suite.
• Strong writing and copywriting skills. Demonstrate a clear and concise style of communication .
• Experience in content creation and social media management (including for personal means).
• Experience in digital marketing or social media related roles for brands is a huge plus.
• Strong sense of ownership and responsibility, resistant to stress, self-motivated and results oriented.
• Remote and start-up experience is a plus.
• Bonus points if you have experience in successfully operating a personal social account.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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