Copywriter / Content Marketing Executive

We are currently seeking a talented and creative Copywriter/Content Executive to join our marketing team. As a key member, you will be responsible for crafting compelling and engaging content on banking, crypto, and financial topics across various platforms, playing a pivotal role in building communication with the target audience.

Key Responsibilities:

• In close collaboration with the Head of Marketing, create a comprehensive communication strategy and content calendar for blog, social media networks, and external resources aligned with overall marketing goals and brand voice.
• Craft clear, concise, and persuasive copy for diverse formats, including landing pages, case studies, presentations, pitch decks, ads, lead magnets, email communication, ABM campaigns, and blog posts, always ensuring financial accuracy and resonating with company target audience and our financial services.
• Masterful Social Media Management: Develop engaging, industry-specific content and manage social media channels (LinkedIn, Twitter, Facebook, Instagram, etc.). Collaborate with the Designer to develop the visual component of social media content.
• Develop engaging blog content and manage the CMS system. Work closely with the SEO specialist to ensure proper optimization for search engines.
• Data-Driven Performance Analysis: Track content marketing performance across channels, analyze results, and share insights and proposals for future optimization.

Requirements:

• Financial Savvy: Proven experience as a copywriter/content executive in the financial services industry, specifically within financial consultancy, foreign exchange, crypto, digital payments, and E-Money Institutions.
• Cryptocurrency: Knowledge of crypto payments and crypto industry in general.
• Communication Mastermind: Knowledge of how to build effective marketing communication strategies and campaigns for the financial sector.
• Exceptional writing and editing skills with a keen eye for detail, including fluency in financial terminology and the ability to translate complex concepts into clear, accessible, and engaging content.
• AI-Powered Efficiency: Expertise in utilizing AI tools to conduct research and accelerate content creation.
• UK-based native English speaker with a diverse vocabulary and strong command of grammar and style.
• Crypto Passionate: Bonus points for a proven passion for the financial and crypto industry, demonstrated through projects, knowledge, or active engagement in the community.

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