Director, Audience Development

Founded in 2018, with employees across the world, The Block is the leading research, analysis, and news brand in the digital asset space. The Block's team is spread across 5 continents and 15+ time zones, covering the global cryptocurrency space 24/7.At The Block, we see digital assets as a ubiquitous part of the future. As this space continues to evolve, we view our role as the trusted moderator and authoritative voice for those who invest in, work with, make decisions about, or seek to understand digital assets. The Block is looking for an Associate Director/Director of Audience Development who is excited about building the audience development function for a growing business that is at the epicenter of the ever-evolving crypto and digital asset space. Serving as the brand owner for the B2C product portfolio, this role will focus on growing, engaging, and retaining audiences for the editorial news site and newsletter suite to support revenue growth from our Sponsorships business.  This role will also create strategies and work cross-functionally to execute campaigns that increase the awareness and engagement of sponsorable products such as podcasts, commissioned reports, and webinars. Reporting to the Executive Vice President of Marketing, this position is ideal for the marketer who can confidently wear both analytical and creative marketing hats and is also comfortable owning both strategic and tactical responsibilities.  You’re energized by the future of crypto, web3, and digital assets and want to play a part in building a brand that serves as the most credible and go-to resource for crypto and digital asset insights.

Responsibilities

• Serve as the marketing brand owner and central point of contact for the B2C side of business focused on growing website visitors, subscriptions and engagement for sponsored products such as newsletters, webinars, and reports
• Set the overall direction for audience acquisition, audience engagement, and traffic delivery
• Work cross-functionally with editorial, product, and other marketing functions to develop and execute content marketing and distribution strategies (owned, paid, and partner channels) designed to expand readership and engagement of the theblock.co news site and newsletters
• Work closely with the editorial team to develop a newsletter strategy that will focus on audience growth and deepening the engagement with newsletters
• Develop and execute strategies to grow online reach across organic and paid search, email newsletters, social networks (paid & organic), and partnerships
• Work with Marketing Operations & Analytics to gather user data across channels and identify trends and opportunities to improve growth and engagement strategies
• Work with a soon-to-be hired social marketing to ensure maximum distribution of content while also gathering trends to share back with the business
• Build audience segments to develop effective messaging, campaigns, and cross-promotion of different B2C products (web, newsletter, webinars, reports) 
• Collaborate with a soon-to-be-hired SEO expert on optimizing content but also use their insights as a lead to have the team create SEO-friendly, evergreen, content
• Deliver on an increase in page views and unique visitors, newsletter subscriptions, and social media followers

Qualifications

• 5+ years of audience development/content marketing experience preferably in a publishing organization or agency; advanced understanding of crypto/digital assets a plus
• Experience with audience development/content marketing channels; including deep SEO and social media platform expertise
• Previous experience with personalization or A/B testing to spur growth on the platform by learning more about our audience
• Understanding of Google Analytics and other relevant content management and analytics tools
• Ability to convert data into actionable insights
• Experience working with Twitter, LinkedIn, Instagram, TikTok, Discord, and Telegram platforms
• Ability to plan and execute multiple, complex campaigns while managing budget, timelines, stakeholders, and cross-functional communications
• Team player with an enthusiastic attitude and entrepreneurial spirit who is on top of emerging audience development trends

Who We Are: The culture of The Block lies in our key behaviors. It’s who we are and it’s how we show up every day.We are confidently humble. We jump in and roll up our sleeves. We know there’s always more to learn and we operate without egos.We are actionably curious. We strive to be an expert in our field and always seek opportunities to expand our knowledge and skill set. We put our learnings into practice every day. We practice tenacious ownership. Every day when we show up we are contributors, teammates, and owners. We rotate through those three hats with agility and without sacrificing accountability or consistency.We practice respectful partnership. We treat others as we’d expect to be treated - with respect, concern, understanding, and patience.Why You Should Work Here:We take care of our employees and we have the benefits and perks to support it. Our full-time, US-based employees are eligible for Unlimited PTO, remote-first environment, high health plan employer contributions, monthly wellness stipend, generous parental leave policy, 401k match, fitness partnerships, fertility benefits, One Medical membership and citibike membership. We’re a remote-first company which allows us to hire the best person for the job regardless of location. Impactful work. Regardless of your role at The Block you’re making a meaningful contribution to our mission in accelerating the evolution of financial systems through independent reporting and technical research of all projects influencing the future of financial services.What Else Should You Know?The Block is an equal employment opportunity employer.  Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.During our application process, we collect completely anonymous diversity information. Providing this information is voluntary but we want you to know what we do with it. We use the data to ensure that our recruiting practices are bringing diverse talent to the organization and we are reacting where we are coming up short. We strive to use the data to ensure we have the tools and resources for all employees both during the interview process and should those employees choose to join us at The Block. 

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