Veris Labs is a pioneering force in the DeFi space, committed to pushing the boundaries of decentralized finance through innovative products like Unlockd and maxAPY. With a focus on enhancing brand visibility and driving market penetration, Veris Labs leverages forward-thinking marketing strategies to align with business objectives and measure success through strategic OKRs and KPIs. The company emphasizes data-driven decision-making and market research to continually iterate and improve its marketing and PR efforts, ensuring robust growth and impactful market presence.
Veris Labs offers a dynamic and flexible work environment where employees can thrive and innovate. They provide competitive salaries, token incentives, and the freedom to work from anywhere in the world, fostering a culture of growth and advancement. Known for their fast-paced and creative approach, Veris Labs values its team's development and aims to make a significant impact in the DeFi sector with a variety of cutting-edge products.
Job Description:
Spearhead our marketing efforts and play a pivotal role in shaping Veris Labs and its products (aka: Unlockd and maxAPY). Responsible for crafting a forward-thinking marketing strategy that aligns with our business objectives, enhances brand visibility, and drives market penetration.
Responsibilities:
- Develop a strategy for growth of the TVL of maxAPY, as well as open interest in Unlockd and adoption of its SDK by tokenization projects.
- Develop a strategy for the launch of the maxAPY and Unlockd tokens.
- Identify OKRs and KPIs to measure the success of the strategy.
- Determine budget allocation based on the goals and priorities for maxAPY and Unlockd.
- Build a team around you that caters to the needs of Veris Lab’s ventures.
- Execute our marketing and PR strategy to successfully achieve all OKRs and KPIs set.
- Establish a business intelligence framework to constantly measure and report the performance of our marketing and PR efforts in order to quickly iterate on ideas.
- Develop strategies for the launch of any new Veris Labs products.
Qualifications:
- Proven experience in a similar role in web3, preferably in DeFi or the RWA space.
- At least 5 years of experience in the Marketing field, preferably with a token launch
- Experience with digital marketing forms and native platforms such as Farcaster, Lens, Twitter, Discord and Telegram
- Content marketing experience using blogging tools and newsletters.
- Advanced understanding of public relations and brand management.
- Adept at data-driven decision-making and experienced in market research.
Why Join Us:
Join Veris Labs and be part of a team that's all about pushing the boundaries in DeFi. We offer competitive salaries, flexible working schedules, coworking spaces (depending on your location) and opportunities for growth and advancement! If you’re ready to innovate and make a real impact in a company that moves fast and keeps it creative by working on a variety of different DeFi products, this is the place for you.
Benefits:
💎 Token Incentives : We provide financial incentives through token allocation in our projects, Unlockd and MaxAPY (hopefully future initiatives we launch too!). This will be of course added to your contract so you can understand how the process of vesting and more works.
🖥️ Choose your own Workplace: You can work from anywhere in the world, provided it does not impact your performance in achieving goals and maintaining effective communication with our tech team.
🚀 Flexibility & Growth Opportunities: Being a fully remote position, we offer flexibility in your work schedule and opportunities for growth within our company.
⌨️ Learn with us: We are proud to see our employees grow and get better at what they like.
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