Growth Marketer

The Uniswap Labs team is building products to unlock value through universal exchange. We envision a future where digital economies flourish, and markets are transparent, global, and equitable.

Our products – the Uniswap Interface, the Uniswap Mobile App, and the Uniswap Extension – are powered by the Uniswap Protocol.  The protocol is the largest onchain marketplace, with billions of dollars in weekly volume across thousands of tokens on Ethereum and 8+ additional chains.

When you join Uniswap, you become part of a team that's reshaping the way value flows on the internet.

We’re looking for a curious, creative, and analytical growth marketing specialist to identity and test into new growth opportunities across Uniswap’s portfolio of products.

The individual will work closely with product, data, and content marketing leads to research new marketing strategies, propose initial tests and GTM plans, and execute and report on their findings. This role requires a strong understanding of web2 marketing strategy, tactical ownership experience over marketing channels (paid / content / other), strong writing skills, excellency in data analytics, and an interest in crypto. This role is responsible for maintaining and adding to our backlog of marketing experiments, channels, and growth tactics aimed at driving user acquisition, activation, and engagement.

We are headquartered in SoHo in New York City and this role has the option to be partially or fully remote.

Responsibilities

• Own the growth marketing testing roadmap to identify new channels and strategies across the Uniswap platform, from opportunity sizing all the way through launch
• Launch test campaigns into new paid acquisition channels like influencers & affiliates
• Collaborate with PDE to identify opportunities for growth across SEO and product-led growth (PLG)
• Work alongside Product & Content teams to develop our lifecycle marketing strategy across email, push, and in-app notifications
• Build out app store optimization (ASO) testing roadmap and perform regular optimizations
• Deliver in-depth weekly reporting & analysis for all channels under ownership
• Contribute to Go To Market channel strategy and execution for new strategic releases

Requirements

• 5 years of marketing experience working with technical B2C products, with a strong background in 1-2 core channels
• Passionate about working at the cross-section of quantitative and creative marketing
• Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs
• Incredibly clear written communication and desire to document everything
• Very organized, able to stay on top of several moving projects at once
• Experience with A/B & multivariate testing and a solid understanding of statistics
• Understanding of product & marketing KPIs like LTV, ARPU, and ROAS

Minimum full-time salary of $172,000-$191,000. Disclosure in accordance with New York City's Pay Transparency Law. Full Time employees at Uniswap Labs are also eligible for other compensation elements, including equity, tokens, and benefits, dependent on the position type.

Uniswap Labs' Full-Time employee benefits include company-paid medical, dental, & vision for you and your dependents, gym subsidy, 401(k) with 4% employer contribution, annual $1,500 education stipend, unlimited and encouraged time off, up to 16 weeks paid parental leave, home office setup stipend for remote employees and daily lunches at NY headquarters (all benefits are subject to applicable taxes and based on eligibility).

Uniswap Labs is committed to diversity in our workforce and is proud to be an Equal Opportunity Employer (EEO). We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability (including gender dysphoria and similar gender-related conditions), sex, gender identity or expression, sexual orientation (including actual or perceived heterosexuality, homosexuality, bisexuality, and asexuality), veteran status, military status, domestic violence victim status, reproductive health decision making or any other protected category. In addition, Uniswap Labs participates in E-Verify. You can view the E-Verify poster here and the Right to Work poster here.

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