Investor Relations - Content and Product Marketing, Ecosystem Growth
atProtocol Labs
Jan 08
Protocol Labs is a research, development, and deployment institution for improving Internet technology. Protocol Labs leads groundbreaking internet projects, such as IPFS, the decentralized web protocol; Filecoin, a cryptocurrency incentivized storage network; and libp2p, a modular network stack for peer-to-peer apps and systems. Protocol Labs works openly, and is focused on the creation of value at a massive scale.
Investor Relations at Protocol Labs
As a Content and Product Marketing Manager under the Investor Relations team, you will contribute in building out a world-class Web3 investor relations program. We are looking for an individual that will help synthesize and communicate Filecoin narratives to institutional and retail token holders. You will work under the mentorship of a Protocol Labs lead, while partnering closely with executive leadership, finance, legal, creative, ecosystem growth and other groups in the network. You will be the focal point of Content generated by the Investor Relations team, across content creation, partnerships, and managing the editorial and creative production process. Your ability to empathize and understand our token holders’ needs will be crucial to your success.
In Investor Relations at Protocol Labs, you will...
- Plan, develop and implement the overall Filecoin’s content strategy, delivery and promotions for token-holder audienceÂ
- Coordinate workflows across functional teams - such as data science, ecosystem growth, product & engineering - while working with in-house and external writers/agencies to create the desired content and impactÂ
- Determine the type of advertising and marketing content, such as digital or social media, that needs to be created and distributed.
- Develop content governance guidelines for tone, style, and voice of all content, and ensuring they are followed and editorial strategy, so content is consistent across all delivery platforms
- Analyze brand and content marketing strategy to evaluate whether it's working or not while tracking and calculating content ROI
- Work closely with the Marketing & Branding team to prepare and coordinate key narratives, presentations and events Â
You may be a fit for this role if you have....
- At least 5 years of content and product marketing in Tech, preferably in the Web3 industryÂ
- Demonstrated track record of developing product positioning, messaging and go-to-market strategiesÂ
- Experience developing and executing content strategy for a Web3 audience
- Ability to communicate and work cross-functionally in a structured and clear manner to influence outcomes
- Critical eye and keen attention to detail on tonality and look-and-feel across various content on different platforms
- Ability to stay organized and thrive in an extremely fast paced environment
- Pride yourself in being a self-starter, carving paths through uncertainty
- Experience in cryptocurrency is required
- Excellent proficiency in written and spoken EnglishÂ
Bonus Points
- Technical understanding of decentralized storage and compute, web3 infrastructure, DefiÂ
- Experience in a fast-growing startup environment
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