Marketing Manager

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Responsibilities

• Execute the Binance marketing and growth strategy for APAC region
• Contribute to the marketing strategy with ideas to grow the Binance business
• Spot opportunities and the main point of strategic decision on marketing activities
• Execute on the activities associated with the marketing strategy
• Delivering digital content in the form of video interviews, podcasts, and webinars
• Create a professional and smooth experience for guests and deliver high quality production for dissemination to Binance stakeholders
• Maintaining and updating Binance's social media channels in the region, including responding to queries
• Create and post relevant content to Binance social media channels to drive engagement with our stakeholders
• Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Binance reputation
• Perform market analysis to determine competitors' product strengths and weaknesses to ensure Binance is continually leading the market 
• Prepare for and present at industry events such as conferences, panels and webinars
• Contribute to Binance’s position as a thought leader in the region & Global digital exchange industry  

Requirements

• Bachelor's Degree
• Minimum 2 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
• Proven marketing management experience with strong ownership and emotional intelligence
• Experience launching marketing initiatives
• Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
• Fluent in Cantonese, Mandarin and English is preferred
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done

Working at Binance• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities.• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless.• Tackle fast-paced, challenging and unique projects.• Work in a truly global organization, with international teams and a flat organizational structure.• Competitive salary and benefits.• Balance life and work with flexible working hours and casual work attire.Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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