Marketing Manager

About Mimic

Mimic is building a decentralized protocol that enables anyone to automate blockchain operations without reliance on closed, centralized solutions. For the last three years, we’ve operated successfully in a private setting, helping partners streamline millions of on-chain transactions. Now, we’re standardizing our protocol and opening it to the entire community, aiming for a fully permissionless launch mid this year.

The Role

We’re looking for a Marketing Manager who can guide Mimic Protocol’s marketing strategy and help establish our brand as the top choice for on-chain automation. You’ll craft compelling narratives around our whitepaper, build a community of partners and developers, and ensure that our upcoming public release resonates with both technical and non-technical audiences.

What You’ll Do

• Develop & Execute Marketing Strategy: Own our end-to-end marketing plan, from high-level strategy (roadmap, positioning) to hands-on execution (campaigns, community engagement).
• Launch Coordination: Lead the marketing push around our protocol’s public release, including whitepaper promotion, website revamp, social media, and partner announcements.
• Brand Messaging & Positioning: Shape Mimic’s voice, ensuring our key differentiators—years of proven results, cutting-edge tech—are clearly communicated across all channels.
• Content & Thought Leadership: Oversee blog posts, newsletters, case studies, and media outreach. Collaborate with our tech team to translate complex concepts into digestible stories.
• Community & Developer Engagement: Partner with our Growth and Product teams to engage early developer adopters. Drive sign-ups, gather feedback, and cultivate a vibrant community around Mimic.
• Analytics & Growth Metrics: Track key performance indicators (KPIs) like lead conversions, website traffic, developer sign-ups, and community growth. Optimize campaigns accordingly.
• Cross-Functional Collaboration: Work closely with Product, Growth, and Engineering to align marketing efforts with product milestones and partner integrations.

What We’re Looking For

• Previous experience in growth marketing, product marketing, or related roles—preferably in Web3, DeFi, or emerging tech startups.
• Proven track record of developing and executing marketing campaigns that drove significant user growth or brand impact.
• Strong strategic thinking skills combined with a willingness to roll up your sleeves for hands-on tasks.
• Familiarity with blockchain/crypto concepts—particularly DeFi and the nuances of developer-focused products.
• Data-driven mindset with experience using analytics tools to measure and iterate on campaigns.
• Excellent communication and storytelling skills—capable of translating complex ideas into clear, compelling narratives.
• Comfortable with fast-paced, lean startup environments, where priorities can shift quickly.

Bonus Points

• Experience launching developer toolkits or protocols, including building developer communities.
• Existing network in the Web3 space (partnerships, events, colleagues, etc.).
• Familiarity with automation frameworks, DeFi strategies, or multi-chain operations.

What We Offer

• Remote location
• Competitive salary and equity options
• Opportunity to work at an early-stage blockchain protocol
• Conferences & off-sites
• Flexible time-off policy
• Flexible working hours
• Local holidays

How to Apply

Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and any portfolio links to .

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