Octav is a dynamic and rapidly growing Series A startup at the forefront of the DeFi and Web3 space. They specialize in decentralized finance and are passionately dedicated to driving innovation within this sector. Octav prides itself on fostering a collaborative and forward-thinking culture, emphasizing the importance of staying ahead of emerging trends in the constantly evolving crypto landscape. The company is committed to achieving growth targets, and their approach is rooted in leveraging hands-on experience with DAOs, DEXs, and L2 bridges.
Octav's mission is to shape the future of decentralized finance by championing best practices and cultivating a team of excellent communicators and leaders. With a strong focus on data-driven decision-making and a keen understanding of the DeFi nuances, Octav is well-equipped to tackle the challenges of the industry. Their inclusive and innovative culture not only promotes professional growth but also ensures that the company remains agile and adaptable in a fast-paced environment.
About the role
[Must based in Canada/USA - Willing to work on Eastern Standard Time]
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As our Marketing Manager, you will lead the marketing team at Octav, review the strategic marketing plan, grow all social channels and drive user acquisition. You will shape our brand as we transition to a Series A startup, ensuring we surpass our growth targets.
Understanding how to market Octav comes with hands-on DeFi experience.You should have personal experience in DAO voting, adding liquidity on DEXs, bridging to L2s, before applying for this role.
Key Responsabilities
- Lead the Content and Product Marketing Plans
- Challenge our current content and product marketing initiatives, create new initiatives, measure, and oversee their success.
- Draft the Product Marketing plan for company headlines, new feature announcements, co-marketing and case studies.
- Create and track KPIs to monitor performance for both Product & Content marketing.
- Manage the marketing budget and decide how to use our resources effectively.
- Own the Marketing Team and Experience
- Delegate effectively and be a leader for our social media manager and video editor.
- Offer suggestions and change content pillars based on KPIs performance. Review, and approve every piece of Octav main account content before it is scheduled for release.
- Manage the success of the marketing team, 1:1s, goals tracking, etc.
- Champion Innovation and Marketing Leadership
- Deeply understand DeFi and Crypto Twitter and stay ahead of emerging trends.
- Drive marketing discussions, proposing solutions, and mentor junior marketing members.
- Evangelize best practices and cultivate a culture of excellent communicators.
Requirements
- Must be based in Canada or the US, and must be willing to work on Eastern Standard Time.
- Experience: Minimum of 2 years as a Marketing Specialist with a strong background in developing a marketing plan and stepping up as a leader within a marketing team.
- Expertise in DeFi: Deep understanding of DeFi nuances such as DAO infrastructure and treasuries with experience in voting as part of a DAO.
- Data Enthusiast: Knowledge of setting up KPI/metric tracking platforms such as Gainsight, Google tag manager, and Google analytics.
- Influencer/KOL Champion: Familiarity with sourcing, negotiating, and creating converting campaigns with influencers.
- Leadership Qualities: Strong communication, collaboration, and problem-solving skills, with the ability to mentor and guide junior marketers.
- Passionate about Web3 :A keen understanding of Web3 and DeFi landscapes and a desire to shape its future.
- Innovation and Adaptability: Passionate about leveraging technology to solve problems in a fast-paced, dynamic startup environment.
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