Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Responsibilities
- Be responsible for all aspects of daily management for the marketing and PR functions.
- Lead the go-to-market strategy for product launches.
- Work with various teams to implement PR strategies such as press releases, social media strategy, internal communications and brand image building.
- Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance.
- Create engaging content, creative copywriting, product highlights, in-depth articles, and demonstrate successful promotional experience.
- Distill complex topics and products into easy to communicate language.
- Lead brand campaigns and build relationships with influencers, journalists and media outlets.
- Manage new media partnerships end-to-end to help build the brand and drive measurable growth.
- Develop, test, and report on relevant KPIs for all marketing and branding activities.
Requirements
- Bachelor's Degree in Marketing or Communications, or any other related field.
- Interest and general knowledge of the cryptocurrency/blockchain industry/web3 is highly preferred.
- Minimum 5 years of relevant marketing or corporate communications experience.
- Proven marketing management experience with strong ownership and emotional intelligence.
- Strong interest in being able to drive foundational PR strategies, but also to bring new ideas and tactics to the table.
- Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.
- Experience launching marketing initiatives (e.g. product launch, media outreach, brand campaigns and content marketing) and solid understanding of Life Cycle Management and Performance Marketing.
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
- Execution oriented mindset - with the humility, drive, and scrappiness to get it done.
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Marketing & Public Relations Manager at Binance: FAQ
Where is the Marketing & Public Relations Manager role at Binance based?
The Marketing & Public Relations Manager role at Binance is based in Asia. Check the job description for any remote or hybrid options.
What skills are required for the Marketing & Public Relations Manager role at Binance?
This Marketing & Public Relations Manager role is associated with the following skills and technologies:
- Non Tech
- Marketing
- Trading
- Community
- Content
- Exchange
Read the full job description above for the complete list of requirements.
Is the Marketing & Public Relations Manager role at Binance full-time or contract?
Binance is hiring this Marketing & Public Relations Manager as a full time position.
How do I apply for the Marketing & Public Relations Manager role at Binance?
You can apply for the Marketing & Public Relations Manager role at Binance directly on this page using the Apply button. Asia candidates are welcome. Applications submitted through CryptoJobsList reach the employer directly.