Marketing VP

BitMart is seeking a visionary, data-driven, and bold Marketing VP to lead the marketing efforts in one of the most competitive and exciting crypto markets.

The VP will define and execute BitMart’s US marketing strategy across all channels — brand, growth, community, and partnerships. You’ll be responsible for shaping how BitMart is perceived in the US market, driving exponential user growth, and establishing our brand as a trusted leader in the crypto ecosystem.

You’ll lead a passionate, high-performing team, collaborate with global leaders, and play a pivotal role in BitMart’s next expansion chapter.

Key Responsibilities

• Develop and lead BitMart’s US marketing and brand strategy aligned with global goals
• Oversee all marketing functions: brand, PR, growth, community, content, and partnerships
• Design and execute user growth strategies focused on acquisition, activation, engagement, and retention
• Develop scalable growth funnels and experimentation frameworks, leveraging data and analytics to identify high-ROI channels
• Drive performance marketing, lifecycle campaigns, referral programs, and growth partnerships to expand the user base
• Build and manage multi-channel campaigns to drive acquisition, activation, and retention
• Expand brand visibility through creative storytelling, media, KOLs, and strategic collaborations
• Lead data-driven growth initiatives — optimize funnel performance, measure ROI, and refine go-to-market tactics
• Foster a strong and engaged community across major social platforms
• Build, mentor, and scale a world-class marketing team across functions and geographies

Qualifications

• 5+ years in marketing, including 3+ years in a leadership or executive role
• Proven success in crypto, fintech, or Web3 marketing, with measurable user growth achievements
• Deep understanding of the US market, user behavior, and crypto ecosystem
• Strong analytical mindset — you’re comfortable driving decisions with data and experimentation
• Hands-on experience with growth metrics (CAC, LTV, retention, funnel conversion, ROI)
• Exceptional leadership, storytelling, and strategic planning skills
• Excellent communication and relationship-building abilities
• Fluent English (Mandarin is a plus)