PR Director - APAC

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.Binance is looking for an APAC PR Director to join its local markets team. This is a full-time remote position. We are looking for candidates who come from the financial, crypto, blockchain and or fintech industry with mid-senior level experience leading communications and PR strategies on a multinational level.  

Responsibilities

• Oversee communications and PR for key APAC markets; manage local agencies and PR managers
• Develop and execute internal and external communications plans around local market strategies; support all stages of communications from strategic messaging to dissemination
• Develop strong media relations and oversee media relations programs locally 
• Lead on key announcements/write press releases, develop messaging documents and FAQs
• Execute thought leadership pieces and bylines; forecast industry news and trends
• Oversee speaking program and strategy regionally and locally
• Liaise with external teams and ensure alignment of global company messages and design/brand assets and identity 
• Work with local marketing and community managers to build and execute integrated communications plans
• Develop local stories and campaigns across channels for localized strategies and messages; manage local and regional editorial calendars 
• Crisis and reputation management with rapid decision-making with internal stakeholders and leadership team
• Conduct monthly and quarterly/half yearly reports
• Manage PR-related budgets 

Requirements

• 10+ years of relevant PR/Comms experience, ideally in fintech, finance, crypto or blockchain sector
• In-house and/or agency experience
• Proven ability to execute successful communication strategies across channels, managing a team
• Strong verbal and written communications in English. Mandarin will be advantageous
• Experience in multinational companies with an understanding of unique APAC markets 
• Experience working with media/reporters, notably in the financial, business or cryptocurrency sector 
• Able to work autonomously with minimal supervision and strong follow up skills; proactive and collaborative
• Excellent project management and organizational skills; able to prioritize and work under pressure
• Proficiency or experience in Google Workspace applications (Google Docs and Sheets)
• Work well in a fast-paced environment

Working at Binance• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless• Tackle fast-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Flexible working hours, remote-first, and casual work attireLearn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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