Product Marketing Lead

Who we are

Game7 is an Autonomous GameFi Institution whose treasury is managed and deployed by the community. Our mission is to make web3 gaming sustainable by accelerating the industry towards collaboration, unified standards, open source innovation and having fun.

To achieve this, both BitDAO and Forte have committed $500m to our treasury. Our community then helps decide how to deploy strategic capital towards both Investments and Grants that help drive the ecosystem forward.

As a community, we are passionate about crypto, gaming and are comprised of industry leaders and blockchain experts, who believe there are better ways to build distributed organizations. Our community consists of diverse, talented and intelligent members who’s contributions to the ecosystem help define their governance capabilities.

We’re looking for the next generation of leaders and doers who have a passion for crypto and are looking to influence the future of DAOs, DeFi, Web3 and GameFi. If you’re a self-starter, believe in autonomy and ownership, then we encourage you to apply for this role.

What you'll help us build:

We are seeking a dynamic, strategic Product Marketing Manager to join our team. The ideal candidate will have a deep understanding of Web3 technologies and a proven track record of successfully developing and executing marketing strategies that drive awareness, adoption, and engagement for our consumer-focused Web3 products. As a key player in our team, you'll work hand-in-hand with our founders and product teams, shaping the success of Game7’s groundbreaking products. Your insights and creativity will directly influence our go-to-market strategies and feed into our product strategies.

Key Responsibilities:

• Market Research & Analysis: Conduct comprehensive market research to identify trends, customer needs, and competitive landscape within the Web3 space. Share this data with our product teams and translate these insights into actionable marketing strategies.

• Go-to-Market Strategy: Develop and implement go-to-market strategies for new product launches and feature updates based on product strategies. Coordinate with cross-functional teams to ensure seamless execution.

• Product Positioning & Messaging: Create compelling product positioning and messaging that resonates with target audiences. Develop and maintain a deep understanding of customer personas.

• Campaign Management: Plan and execute integrated marketing campaigns across multiple channels (e.g., email, social media, paid advertising, events). Monitor and analyze campaign performance, making data-driven adjustments as needed.

• Product Evangelism: Serve as a product evangelist, representing the company at industry events and partner meetings. Deliver compelling product demonstrations and presentations.

• Metrics & Reporting: Define and track key performance indicators (KPIs) to measure the success of marketing initiatives. Provide regular reports and insights to senior management.

Your craft

• Experience: 5+ years of experience in product marketing, preferably within the B2C Web3, or blockchain industry. Bonus points if also a background in gaming.

• Technical Knowledge: Strong understanding of Web3 technologies, including blockchain, smart contracts, and Web3 centric products.

• Communication Skills: Excellent written and verbal communication skills. Ability to simplify complex concepts for a broad audience.

• Creativity: Innovative thinker with a passion for developing unique marketing strategies and campaigns.

• Collaboration: Proven ability to work collaboratively in a fast-paced, cross-functional team environment.

• Adaptability: Ability to thrive in a rapidly evolving industry and adapt to changing market conditions.

If you think you have valuable experience to bring to the organization, but don’t necessarily meet all of the criteria for the role, we still want to hear from you. We consider all applications.

Why work with us?

We do things a little differently here at Game7, as you’d expect from the blockchain. We promise a culture of flexibility, autonomy, and the freedom to contribute to the wider Web3 ecosystem.

Also: a fully remote working environment. Our compensation packages are reflective of the experience and value you bring to the organization and individual projects.

• Base pay USDC, paid monthly

• Work Supplies, HW & Home Office Equipment

• Co-working space or home office-related expenses

• Any learning or education materials related to work

• Travel related expenses that are related to work

• Any expenses related to food and entertainment for work

• Any expenses related to both physical or mental health and well-being

We’re committed to fostering a progressive work environment that’s centered on forgiveness, empathy, belonging, and psychological well-being. Game7 is an equal opportunities workplace that doesn’t discriminate based on race, ethnicity, gender, ancestry, national origin, religion, sex, sexual orientation, gender identity, age disability, veteran status, genetic information, marital status, or any other legally protected status.

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