SEO Analyst/Senior Analyst, Global

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.We are looking for a creative SEO analyst to drive SEO across our ecosystem of products and optimize the content on our platforms based on analytics and keyword research.The SEO analyst will also be responsible for researching advertising and website layout trends that will generate more page traffic and obtain a high-ranking placement in the results page of search engines. To be successful as an SEO analyst you must be willing to keep abreast of industry innovations and trends and with strong stakehlder management ability to work cross-functionality to encourage change and adoption of best practices for SEO. A good SEO analyst values quality content as well as technical insight to optimize the website for search engines. By generating more leads for the business you’ll open up new opportunities for driving growth.

Responsibilities:

• Work with development teams to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming across many languages
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum growth
• Track, report, and analyze website analytics and initiatives and campaigns
• Optimize copy and landing pages for search engine marketing
• Perform ongoing site audits, keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy

Responsibilities:

• 5-8 years of proven achievement with Global SEO with a large B2C audience
• Language ability - English business level or above, and Mandarin business level or above to interface with Mandarin speaking tech teams is a strong plus
• Experience collaborating with cross-functional teams on strategy and execution
• Knowledge and interest in the blockchain/cryptocurrency industry is a strong plus
• In-depth experience with website analytics and data visualization tools (e.g, Google Analytics, Looker and Excel/Google Sheets)
• Experience with enterprise SEO tools, popular CMS
• Experience with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and ASO

Working at Binance• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless• Tackle fast-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Flexible working hours, remote-first, and casual work attireLearn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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