Job Responsibilities
- Manage content planning, daily updates, and account growth for the project on platforms like Twitter and Telegram
- Create engaging and meme-worthy content to build a consistent and recognizable social media brand tone
- Host Twitter Spaces, online AMAs, and discussions on trending topics
- Collaborate with KOLs, creators, and partners to organize cross-account promotional campaigns
- Analyze content performance and user engagement data to continuously optimize content structure, publishing strategies, and account operations
- Act as the project’s external voice — engage in user conversations, community discussions, and trending topics to guide positive narratives and build brand consensus
Job Requirements
- A deep crypto native with hands-on experience in on-chain trading, wallet tools, and community culture
- At least 2 years of hands-on social media operation experience for Web3 projects, with proven success in Twitter growth and brand building; owning personal media accounts or KOL experience is a plus
- Strong bilingual communication skills (Chinese and English) with solid content creation abilities, capable of writing tweets and campaign copy independently
- Familiarity with the Web3 media ecosystem and KOL network, with a track record of organizing online events and managing external collaborations
- High sensitivity to user sentiment, community tone, and content virality mechanisms
- Data-driven, with the ability to continuously improve social media performance based on results
- Bachelor’s degree or above; degrees from top universities or with international background are preferred
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