Interop Labs is a pioneering technology firm that develops interoperability solutions to enhance the growth and integration of blockchain networks. As the initial developer of Axelar Network, a programmable Web3 interoperability platform, Interop Labs is dedicated to scaling next-generation internet applications to billions of users. The Axelar Network is known for its programmability, security, and scalability, which are crucial for advancing Web3 and the broader internet technology infrastructure.
Interop Labs places a significant emphasis on fostering community and brand engagement, especially within the APAC region. The company promotes a distributed and autonomous work environment, encouraging collaboration across a diverse, global team. Employees are provided with unlimited time off throughout the year, competitive compensation with stock options, and ample opportunities for professional growth. Interop Labs is not just a workplace but a platform for individuals to challenge themselves and contribute to impactful work in a decentralized protocol.
About the role
We are looking for an APAC Marketing & Community Lead to spearhead our marketing endeavors in the APAC region. This role will report locally into the APAC Lead and work closely with the global marketing team, focusing on crafting marketing and community engagement strategies, content creation, social media management, and community development. The successful candidate will be instrumental in expanding the audience, boosting engagement and growing regional community activity.
Your responsibilities
- Develop and execute marketing strategies to drive engagement and brand awareness in the APAC region.
- Coordinate and manage regional external marketing and community contributors.
- Use data analytic tools to study market trends and monitor community engagement.
- Create compelling content for social media channels.
- Coordinate and host Twitter spaces and AMAs for the APAC community.
- Build and nurture future community ambassadors in APAC to drive long term sustainable community programs.
- Engage with key opinion leaders (KOLs) to enhance brand visibility and community engagement.
- Collaborate with the global marketing team to ensure consistency and alignment with global marketing strategies.
Your profile
- Minimum of 5 years of marketing experience, focusing on the APAC region.
- 1-2 years of experience in Web3, demonstrating a solid understanding of the ecosystem.
- Fluency and strong writing ability in Chinese (native proficiency is a plus) and English.
- Proven experience in content creation and community management.
- Excellent communication and interpersonal skills.
- Entrepreneurial mindset with a proactive approach to learning and adapting to new challenges.
- A strong understanding of Chinese culture is highly desirable.
Why us?
- Autonomous, distributed environment with the opportunity to work collaboratively in a diverse team worldwide.
- The scope to contribute to high impact work and make a difference in a decentralized protocol.
- The chance to challenge yourself whilst learning heaps of stuff in the process.
- Unlimited time off throughout the year to rest and recharge.
- Competitive compensation with stock options, experiencing growth from the initial phase.
About us
Interop Labs builds interoperability technology.
Interoperability between blockchains is crucial technology infrastructure for the growth of Web3 and the advancement of internet technology as a whole. Interop Labs is the initial developer of Axelar Network - the programmable Web3 interoperability platform, scaling the next generation of internet applications to billions of users. Axelar network's key attributes are programmability, security and scalability.
Listed in: Cryptocurrency Jobs, Marketing Web3 Jobs, Community Web3 Jobs, Content Crypto Jobs, Web3 Web3 Jobs, Full Time Web3 Jobs.
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