Performance Marketing Manager

Role Responsibilities

• Develop and execute comprehensive digital strategies to drive customer acquisition, conversion, and revenue growth.
• Manage paid campaigns across various platforms, including Google Ads, Twitter, LinkedIn, Media Buying and other relevant channels.
• Utilize analytics and performance data to make informed decisions and optimize marketing campaigns.
• Conduct A/B testing and analyze results to refine strategies for maximum impact.
• Lead initiatives to optimize website and landing page performance for increased conversion rates.
• Collaborate with the design and development teams to implement CRO best practices.
• Develop and manage performance marketing budgets, ensuring efficient allocation of resources to achieve KPIs and ROI targets.
• Monitor  and manage spending and adjust strategies to maximize ROIs.
• Regularly analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
• Generate reports on key performance indicators (KPIs) and present findings to the marketing leadership team.
• Collaborate with the content marketing team to integrate SEO best practices into performance marketing strategies.
• Ensure alignment between paid and organic search efforts for maximum visibility.
• Work closely with sales, and other cross-functional teams to align performance marketing efforts with overall business objectives.
• Provide support for product launches and promotional campaigns.

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