Social Media & Performance Marketing Manager (English & Arabic Proficiency Required)

Binance logoBinance

Jul 01

Founded by Changpeng Zhao (CZ) in 2017, Binance is currently the largest cryptocurrency exchange in terms of daily volume. Binance is the core global exchange. However, Binance operates separate exchanges in some countries such as the US, UK, Singapore, and Turkey due to regulatory reasons.

Since Binance has global operations, the exchange does a lot of hiring on a regular basis. Being a market leader, Binance Jobs also come with significant perks. Most of the jobs are remote, with flexible working hours. Binance also offers health insurance, the option to be paid in crypto, and programs to develop your skills.

If you're looking for Binance US Jobs, a wide range of them are also available most of the time. On average, the Binance Interview process lasts 2-4 weeks with 4 steps: Application Review, Interview, Offer, and finally Onboarding.

We are seeking a seasoned Social Media & Performance Marketing Manager to join our MENASA (MENA & South Asia) marketing team. The ideal candidate will have a passion for all things marketing and technology, and you should have a well-versed understanding of the cryptocurrency and blockchain industry.

Responsibilities

    • Develop and implement social media marketing plans, campaigns and overall strategy to increase Binance's brand awareness and share of voice. 
    • Oversee Binance's social media platforms such as Twitter, Facebook, Instagram, and YouTube.
    • Collaborate with cross-functional teams including marketing, design, public relations, and product teams to develop local narratives for social media and performance marketing purposes.
    • Analyze social media metrics and report on performance and trends.
    • Support Regional Paid Ads Strategy by increasing local relevance for campaigns by localizing and suggesting more culturally relevant ad content.
    • Monitor and report on ad performance using analytics tools like AppsFlyer, Google Analytics, Appannie, and Similarweb. Strong analytical skills are required.
    • Work with editorial and marketing teams to drive content creation and content marketing.

Requirements

    • Bachelor's degree in marketing, communications, or a related field.
    • A minimum of 5 years’ experience in social media management. Experience in the blockchain and cryptocurrency industry is a plus.
    • Experience developing social media strategies & Proven ability to build a social media community.
    • Solid understanding of performance marketing, conversion, analytics and online customer acquisition.
    • Must be a fluent English & Arabic speaker.
    • Excellent communication and interpersonal skills.

Listed in: Crypto Jobs, Web3 Web3 Jobs, Non Tech Web3 Jobs, Marketing Crypto Jobs, Community Crypto Jobs, Content Web3 Jobs, Social Media Web3 Jobs, Manager Web3 Jobs, Public Relations Web3 Jobs, Content Marketing Web3 Jobs, Full Time Crypto Jobs.

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11 applications