Social Media & Performance Marketing Manager (English & Arabic Proficiency Required)

Jul 13

We are seeking a seasoned Social Media & Performance Marketing Manager to join our MENASA (MENA & South Asia) marketing team. The ideal candidate will have a passion for all things marketing and technology, and you should have a well-versed understanding of the cryptocurrency and blockchain industry.

Responsibilities

    • Develop and implement social media marketing plans, campaigns and overall strategy to increase Binance's brand awareness and share of voice. 
    • Oversee Binance's social media platforms such as Twitter, Facebook, Instagram, and YouTube.
    • Collaborate with cross-functional teams including marketing, design, public relations, and product teams to develop local narratives for social media and performance marketing purposes.
    • Analyze social media metrics and report on performance and trends.
    • Support Regional Paid Ads Strategy by increasing local relevance for campaigns by localizing and suggesting more culturally relevant ad content.
    • Monitor and report on ad performance using analytics tools like AppsFlyer, Google Analytics, Appannie, and Similarweb. Strong analytical skills are required.
    • Work with editorial and marketing teams to drive content creation and content marketing.

Requirements

    • Bachelor's degree in marketing, communications, or a related field.
    • A minimum of 5 years’ experience in social media management. Experience in the blockchain and cryptocurrency industry is a plus.
    • Experience developing social media strategies & Proven ability to build a social media community.
    • Solid understanding of performance marketing, conversion, analytics and online customer acquisition.
    • Must be a fluent English & Arabic speaker.
    • Excellent communication and interpersonal skills.

Listed in: Cryptocurrency Jobs, Web3 Web3 Jobs, Non Tech Crypto Jobs, Marketing Web3 Jobs, Community Crypto Jobs, Content Web3 Jobs, Social Media Web3 Jobs, Manager Web3 Jobs, Public Relations Crypto Jobs, Content Marketing Crypto Jobs, Full Time Crypto Jobs.

Social Media & Performance Marketing Manager (English & Arabic Proficiency Required) at Binance: FAQ

Where is the Social Media & Performance Marketing Manager (English & Arabic Proficiency Required) role at Binance based?

The Social Media & Performance Marketing Manager (English & Arabic Proficiency Required) role at Binance is based in UAE, Dubai. Check the job description for any remote or hybrid options.

What skills are required for the Social Media & Performance Marketing Manager (English & Arabic Proficiency Required) role at Binance?

This Social Media & Performance Marketing Manager (English & Arabic Proficiency Required) role is associated with the following skills and technologies:

  • Web3
  • Non Tech
  • Marketing
  • Community
  • Content
  • Social Media

Read the full job description above for the complete list of requirements.

Is the Social Media & Performance Marketing Manager (English & Arabic Proficiency Required) role at Binance full-time or contract?

Binance is hiring this Social Media & Performance Marketing Manager (English & Arabic Proficiency Required) as a full time position.

How do I apply for the Social Media & Performance Marketing Manager (English & Arabic Proficiency Required) role at Binance?

You can apply for the Social Media & Performance Marketing Manager (English & Arabic Proficiency Required) role at Binance directly on this page using the Apply button. UAE, Dubai candidates are welcome. Applications submitted through CryptoJobsList reach the employer directly.

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